In the present study, we have attempted to investigate, for the first time, the photophysical behavior of 1,1'-diethyl-2,4'-cyanine (ICY)/clay mineral hybrids in the solid state. The effects promoted by ICY loading and clay type on the spectroscopic properties were studied by UV-vis diffuse reflectance spectroscopy (DR) and different fluorescence techniques. The hybrids were characterized by X-ray diffraction (XRD) and thermogravimetric analysis (TGA). UV-vis-DR revealed the formation of ICY H-aggregates in Wyoming montmorillonite (SWy-1) and Laponite (Lap); however, J-aggregates were predominant for ICY on Arizona (SAz-1) and Barasym (SYn-1) montmorillonites. The formation of J-aggregates was favored on clays with a high layer charge density (SAz-1 and SYn-1). Increasing ICY loading leads to an increase in H-aggregates, which become predominant in all of the samples. The fluorescence spectra of ICY-Lap and ICY-SYn-1 hybrids showed two emissive bands, and they were assigned to the monomeric and J-aggregate species. The fluorescence lifetime showed consistent and distinct values for the two species. The longer fluorescence lifetime can be assigned to the ICY monomers, while the second component has a short lifetime value and may be attributed to J-aggregate emission species. Moreover, confocal fluorescence micrographs showed two different fluorescent domains; monomers (greenish domain) and J-aggregates (orange domain) can be clearly distinguished. For ICY adsorbed on SWy-1 and SAz-1, the intensities of the fluorescence spectra were very low, and it was not possible to measure the fluorescence lifetimes due to high iron content in these clays, which acts as an efficient quencher of the excited singlet state of the dye molecules. XRD and TGA curves showed that the intercalation of ICY into the interlayer regions of SWy-1, SAz-1, and SYn-1 occurred for high dye concentration only. In the case of Laponite, ICY adsorbs on the external surface of the layer. Our studies indicate that the ICY-clays, in particular, ICY-SYn-1 and ICY-Lap, are promising hybrid materials with interesting optical and photophysical properties.