In the modern condition the cleaner production is a necessary component for achieving sustainable development. Promotion of the company’s green competitiveness impossible without implementation the green technologies and cleaner production. The purpose of the paper is generalizing the main approaches to understanding the cleaner production given the opportunity to emphasize its key elements. Authors underlined the main targets of cleaner production. For promoting better understanding of cleaner production among companies the nine guiding principles were formulated. The main spheres where principles have to work: products and packaging, services, wastes, ecologically incompatible byproducts, energy and materials, technologies, and work practices, work places, security and well-being, communities around work places. They connected with the all stage of production and commerce process. In the paper determined corporate strategies for successful implementation of cleaner production. The key elements of strategies are efficiency and implementation of renewable energy technologies. In the paper authors generalized the main spheres cleaner production. The author emphasizes that the implementation of cleaner production practices nee d a wide understanding of the necessity of their development and providing across the society. Thus, the co-benefits of its promotion are increased productivity, established employer moral and green ethics, improved competitive positioning, enhanced green corporate image and companies’ reputation. Author emphasises that cleaner production promotion has to include activities connected with raising stakeholder’s environmental awareness, compilation and dissemination of up-to-date information on cleaner production practices and green technologies; human resources development; providing demonstration projects in different sub-sectors and locations in the country. Generalizing the scientific background about the perspectives and challenges of cleaner production implementation give the opportunity to formulate the main barriers of cleaner production development.

Introduction. The accepted Green Deal Policy led to the rapid development of energy innovations that reduce greenhouse gas emissions and increase the countrys energy efficiency and energy security.The paper aims to analyze the trends, bottlenecks and problems of the energy innovation market in Ukraine and EU to determine the likelihood of achieving target indicators such as the Green Deal Policy and the Energy Strategy of Ukraine until 2035.Research methods. The study applied bibliometric analysis to systematize the theoretical framework in the analysis of the energy innovations. Besides, the authors applied the following methods: logical generalization, scientific abstraction, system- structural analysis.Results. In 2021, Mission Innovation member countries have invested more than $ 27 billion in clean energy research and development. The United States had the largest increasing in funding for research and development in energy innovation. In second place the People’s Republic of China. The findings showed that the energy innovations market in both the EU and Ukraine is not going according to the declared goals. First of all, experts attribute these gaps (the difference between current and planned targets) to the COVID-19 pandemic. The ability to bring new technologies to market will be weakened as a result of pandemic failures. In addition, market and political uncertainty threatens to reduce the resources available to entrepreneurs to study energy innovation. Perspectives. It is established that the policy of energy innovation development should be developed taking into account the possible explicit / latent and positive / negative transmission effects in the chain “business-government-society”. In addition, this policy should be consistent with the goals of the energy transition, ensure the competitiveness and technological security of the countries. The results showed that further research requires tools to stimulate the development of energy innovation in Ukraine based on the generalization of best practices of leading countries in the implementation of energy innovation.

Introduction. The growing interest in energy efficiency and energy dependence of countries stimulates the scientific community to explore and analyze the main determinants that influence changes in relevant processes. In particular, the generally accepted Sustainable Development Goals by 2030 include seven goals focused on available energy resources and energy efficiency through the development of green energy and clean technologies. In addition, in 2019, the EU and Ukraine began implementing the «European Green Agreement», which aimed to transition to a carbon-neutral economy and increase energy efficiency.The aim of the study is to analyze the impact of key determinants on energy efficiency policy of the national economy in the context of integration of the European Green Agreement.Research methods. It is necessary to note the main tools that were involved in the bibliometric analysis: databases Scopus and Web of Science (to analyze the trends of publishing activities); VOSviewer (to visualize the results of meta-analysis). The study used the Granger causality test to verify hypothesis on the casual relationships between the selected indicators. Data from the following databases were used: Eurostat, Ukrstat and the European Environment Agency.Results. The obtained results confirmed the bidirectional causality between energy efficiency and renewable energy, as well as the unidirectional causality between greenhouse gas emissions and energy efficiency.Perspectives. Requires further research on the developing of effective instruments for activating the green investment market.