The objective of this study is to identify and quantify the factors that impact professional career development, with the intention of applying this knowledge to personnel management practices. The goal is to enhance motivation, develop effective socio-economic systems, and facilitate individual career projection within specific companies. This article aims to explore the influencing factors on professional career growth and develop a quantitative methodology for assessing these factors. It recognizes that the employment market has undergone significant changes due to new global challenges, necessitating a re-evaluation of existing methods and models. Method: The study employs a sociological survey methodology to collect data and analyze the results. This approach allows for the quantitative confirmation of hypotheses regarding the influencing factors on career growth. Mathematical justification is used to determine the weighting coefficients of these factors and establish a comprehensive assessment of professional career growth. The research successfully develops and validates an integral coefficient that quantitatively describes the impact of priority factors on career development. The findings suggest that the proposed methodology can be implemented in personnel management practices to improve motivation and foster effective socio-economic systems. Additionally, the approach can be used by individuals to plan their own career development within an organization. Implications of the research: The proposed methodology and approaches have broad applicability across different social groups and specialties. They can be utilized to enhance personnel motivation, develop effective socio-economic systems, and facilitate psychological and communication interactions during career development.
<p><em>The article examines the main content and modern communication models of discourse / counter-discourse of «decommunization» in the information space of Ukraine. The theoretical basis for the scientific comprehension of the informational content of «decommunization» in today’s mass media discourse is not only the recent practice of its explication in the media, but also the problem of responsibility and compensation of «memory». Political manipulations in the Ukrainian symbolic space do not encourage the process of consolidation in its purification, but contribute to the parallel coexistence of different types of historical consciousness of the population (ethno-national and social).</em></p><p><em>In the modern communication space of Ukraine, in connection with the change of the political elite and the main priority directions of the state information policy, the media monitors the effect of the so-called «normalization» of the discourse of «historical memory», which is caused by the transition from national-cultural to social-humanitarian. the vector of constructing reality within the state program. In practical media activity, this process is characterized by the formation of an independent discourse stream of regional elites and «decentralization of history», using strategies of toponymical appealing decommunized titles and functioning of hidden discourses of renaming. The «decentralization of history» in regional communication models is, in fact, a modern form of counter-discourse of «decommunization» and is most prevalent in the information space of the Southern and Eastern regions of Ukraine. The content of the marked materials is mainly devoted to criticism of renaming, attempts to return the old name or double name change, toponymic appeal, lack of historical / cultural / social and other correlation of the name to the region, inconsistency of the history / heroics of the region and approval of the new ones.</em><strong></strong></p><strong><em>Key words: </em></strong><em>communication, decommunisation, discourse, identity, information space, historical memory, media.</em>
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