The purpose of the article is to substantiate the expediency, determine the prospects, and present the conception of implementing IT projects in the field of beekeeping in Ukraine based on the study of the domestic beekeeping market. The article analyzes the state, trends and problems of the modern market of honey and beekeeping products. It is noted that beekeeping is an important component of the agrarian complex of Ukraine, and the development of information technology has not bypassed this sphere. Existing IT products that are used in beekeeping have been examined. In order to determine the needs of producers of honey and beekeeping products and the problems faced by beekeepers in carrying out economic activities, a survey of apiary owners is conducted and the results are presented. Taking into account the prospects of the industry and the interest of the surveyed beekeepers, for instance the conception of developing a mobile application is described, which will allow to unite all market participants (buyers, sellers, intermediaries, manufacturers, etc.) to obtain information as well as assistance in carrying out sales transactions. Innovative solutions in the sphere of beekeeping should be aimed at: increasing the competitiveness of apiaries; increase in productivity and reduce in the cost of keeping bees and producing honey and other related products. The business model of the proposed IT product is presented in the form of Osterwalder's business model. The main idea of the application is to enable market participants to buy or sell the goods necessary to meet the needs of the enterprise and fulfill other contracts related to their activities, and to receive a percentage of the concluded agreement. The process of creating a mobile application is presented in the form of stages of the project life cycle. Prospects for further research in this direction are the introduction of innovative development projects in beekeeping, which will allow to realize the high potential of the honey market of Ukraine.
УДК 338 JEL: L23; Q17 Когут І. В., Лебідь т. В. перспективи впровадження проектів організації виробництва та реалізації органічної продукції в Україні Проаналізовано перспективи впровадження проектів організації виробництва та реалізації органічної продукції в Україні; тенденції розвитку європейського та вітчизняного ринку органічної продукції. Досліджено основні причини ініціації зазначених проектів з метою покращення конкурентоспроможності органічного виробництва, збільшення кількості робочих місць і працевлаштування сільського населення, створення обізнаності та сприяння підвищенню якості життя та культури споживання населення за рахунок виробництва та пропозиції здорової та безпечної органічної сільськогосподарської продукції. Наведено основні елементи концепції проектів організації виробництва та реалізації органічної продукції. Важливим завданням стає обґрунтування нової концепції управління розвитком органічних аграрних підприємств, в основу якої покладено проектноорієнтований підхід ведення бізнесу, що дозволяє отримувати максимальні результати від використання наявних ресурсів. Зі збільшенням попиту на органічну продукцію кількість проектів зростає щорічно, а отже, зростає і потреба у кваліфікованих менеджерах проектів.
The article analyzes the market of industrial parks of Ukraine. One of the problems of the development of industrial parks (IP) in Ukraine is that since their creation, many industrial parks have been registered and only a small part of them work for the country's economy. After the start of the war and as a result of significant destruction of infrastructure, the urgency of launching and developing industrial parks is extremely important. The issues of post-war restoration of industrial enterprises and the readiness of industrial parks to place on their territory enterprises that stopped their activities in the occupied territories and territories where destruction took place are becoming relevant for us. To form the market of industrial parks, their owners need to create high- quality production sites that will meet the needs of industrial park participants. In order to determine the main directions of the development of the industrial parks market, the authors presented an analysis of the industrial parks market of Ukraine and determined its state. The article identifies a number of problems of IP, namely imperfect legislation, lack of benefits for participants, most parks are only registered on paper but not working, requirements for the locations of industrial facilities have not been formed, lack of a clear action plan for the transition from plans to actions, etc. Porter's five forces model was used as one of the tools of strategic planning for the development of the research object, which allows identifying five factors that should be paid attention to in the near future by the founders of the IP. According to the formed model, it is determined that the market share and level of future profit of the industrial park is determined by its ability to counteract the following competitive forces: the emergence of high competition among private enterprises; the presence of existing production areas that can serve as substitute goods; competitors who are already working on the IP market; to the requirements of customers (future IP participants). Based on the results of the research, it was determined that the threat from existing competitors has a high influence on the activity of industrial parks in Ukraine. A strategy of constant monitoring of existing and potential competitors and the market situation is proposed. Constant improvement of services and infrastructure of IP allows to strengthen their competitive advantages and maintain the satisfaction of participants.
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