Бойко Виктория Александровна -кандидат экономических наук, доцент, доцент кафедры гостинично-ресторанного и туристического бизнеса, Государственное высшее учебное заведение «Херсонский государственный аграрный университет» (г. Херсон, ул. Сретенская, 23)
The article proves that modern globalization challenges create unique opportunities for the recovery of rural green tourism, outlining the prospects for its attribution to strategically important sectors of the national economy on the grounds of priority, resilience and responsibility. However, achieving such results is impossible without appropriate organizational and economic provision for the development of infrastructure of enterprises of rural green tourism, where the State-based levers and instruments play a special role, because due to the sudden, unprecedented drop in demand, the travel and tourism sector will require, first of all, financial incentives with regard to support and recovery. The article is aimed at determine the potential for the recovery of green rural tourism in the conditions of COVID-19 as an instrument for the renovation of the agrarian economy. It is specified that the development of normative and legal provision for the activation of economic activity in the sphere of rural green tourism is a basic condition for the formation of a legal framework for the development of this type of tourism and attraction of investments in this industry. The main determinants of infrastructure development of rural green tourism in Ukraine have been identified and priority measures for the development of rural green and gastronomic tourism in rural areas for the future period are proposed. According to the authors, the active development of rural green tourism in Ukraine necessitates the following: carrying out an analysis of the current system of railway communication between cities and adjusting it to the tourist map of the country; increasing the level of responsibility of carriers for their activities and create conditions for safe passage through the territory; to carry out repairs not only of nationally important roads, but to maintain local roads in good condition as well; improving the quality of road infrastructure, with a focus on placing the appropriate identifying signs for both historical tourist sites and objects of rural green tourism; increasing the efficiency of the State regulation in this sphere. Prospects for further research are to determine the feasibility of implementing the world experience of recovering the tourism industry, particularly rural green tourism.
The formation of a strategy for the development of rural green tourism and its infrastructure is an important condition for creating an attractive investment climate in this area, the formation of motivation for rural residents. The purpose of the article is to study the main aspects of building a strategy for infrastructure support of rural green tourism enterprises in modern conditions. The results of the analysis of the given strategic directions of development of tourist infrastructure show that a small part of the Strategy is devoted to substantiation of future actions of the state for support and development of rural green tourism. The article presents a model of development of local infrastructure of rural green tourism. Rural tourism is an important factor in the development and intensification of depressed areas of rural areas and the fullness of local budgets. Increased domestic tourist flows can reduce unemployment, raise the regional economy, improve the living standards of local people and reduce the imbalance between urban and rural life. However, the growth of rural tourism can also have negative consequences for rural areas, especially for the environment. Increased tourism in rural areas poses an increasing risk of air, water and land pollution through the construction of tourism infrastructure and facilities, as well as losses from tourism operations that meet the needs of tourists.
Fig. 1. Factors of success of agrotourism taking into account specificity of the Ukrainian agrarian business.
FORMATION OF THE SYSTEM OF THE RURAL GREEN TOURISM INFRASTRUCTURE IN UKRAINE У статті проведено дослідження сутності категорії "інфраструктура сільського зеленого туризму". Це було здійснено через аналіз змісту таких дефініцій, як "інфраструктура", "туристична інфраструктура" та "сільська соціальна інфраструктура". Детальний їх розгляд дав змогу встановити, що інфраструктура є допоміжною системою, яка формується для сприяння розвитку окремим економічним об'єктам. Відповідно, туристична інфраструктура є невід'ємною складовою розвитку туризму, сукупність об'єктів, які забезпечують відпочинок і розваги для туристів. Детальний розгляд наукових концепцій трактування категорії "сільська соціальна інфраструктура" дозволило встановити, що такий вид інфраструктури є сукупністю різних за своєю природою підсистем та об'єктів, які створюють умови для функціонування сільської місцевості, сприяють ефективному її соціально-економічному розвитку. Враховуючи результати, що були отримані під час проведення дослідження, встановлено, що питання ідентифікації змісту інфраструктури сільського зеленого туризму є малодослідженими, а отже, існує потреба в поглибленні теоретичних та прикладних положень її функціонування. Відповідно у статті було обгрунтовано визначення сутності такого виду інфраструктури, зокрема: інфраструктура сільського зеленого туризму-складна система взаємопов'язаних компонентів, які у взаємодії створюють сприятливе середовище для виникнення нових господарств у сфері сільського зеленого туризму, та забезпечення їхнього стійкого і ефективного розвитку. The process of expanding tourist facilities that could satisfy the growing demand for rural green tourism services is complicated by a wide range of problems, among which the most acute is the underdeveloped infrastructure. Recent experience and scientific research show that the accelerated development of rural green tourism infrastructure can become a catalyst for structural reconstruction of the economy, ensure demographic stability and solve urgent social and economic problems in rural areas. Within the article, the essence of the category "rural green tourism infrastructure" is researched. This was done through the content analysis of such definitions as "infrastructure", "tourism infrastructure" and "rural social infrastructure". Their detailed examination made it possible to establish that the infrastructure is an ancillary system that is formed to facilitate the development of a particular economic entity. Accordingly, tourism infrastructure is an integral part of the tourism development, a set of objects that provide recreation and entertainment for tourists. A detailed examination of scientific concepts of the interpretation of the category "rural social infrastructure" has made it possible to establish that this type of infrastructure is a collection of subsystems and objects, different in nature, which create conditions for the countryside functioning, contribute to its effective social and economic development. Taking into consideration the results obtained ...
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