The main purpose of the article is to determine the strategic public relations (PR) guidelines for marketing planning the sustainable development of the socio-economic system in the region. The research methodology provides for the use of modern methods of taxonomic analysis, linear trend and multivariate correlation and regression analysis. As a result, an integral indicator of sustainable development of the agricultural sector of a particular region was determined. Comparatively and estimated the level in the dynamics of the last few years. Modeling of indicators of sustainable development was carried out in order to determine the strategic orientation for planning for this region. The recommended strategic PR-landmark for enterprises of the region has been determined for the purpose of further sustainable development. The study is limited by not taking into account all possible indicators and focusing only on a specific area of activity and region.
The understanding of the peculiarities of innovations and innovative development of the energy service enterprise has been outlined in the article. The essence of the concept of "innovation" has been determined. To improve approaches to innovative development of the enterprise, it has been proposed to consider innovation as a result (product, process, service). This article is aimed at solving the problems of the energy service market, in particular the management of enterprises that provide production processes in the power industry to improve the technical equipment of labor, the rational organization of the workplace. The article presents the features of the formation of energy efficiency management strategy of enterprises using a comprehensive assessment of the internal and external environment based on sustainable development and practical approach combined with a comprehensive interpretation of the concept of energy efficiency management strategy of enterprises. The study takes into account the specificity through the emphasis on the system of areas (directions) to be managed in the framework of strategic management and provides references to the main characteristics associated with existing approaches to target effects and systemic, comprehensive approach to strategic management in this sphere. A significant role is given to human resources in the mechanism of stimulating and motivating the energy efficiency of the enterprise, which is manifested in situations when the production process is energy-consuming or when the enterprise is a supplier of energy resources. It is in such areas of activity that every employee, regardless of management level, must understand the reasons for specific management actions, how their result will affect the results of work, and what will be the reward for it.
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