If we accept that entrepreneurs are influenced by culture, then the simplest possible unit of research for understanding entrepreneurship is not the entrepreneur. Nor is it a laboratory study of individuals nor even a field study comparing entrepreneurs, but rather it is useful to have a case study in which the important aspects of environment are analysed and understood. It is doubtful, then, that a mail survey or even interviews could be sufficient for a researcher to truly gain a holistic understanding of the entrepreneurial process.

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Purpose -The purpose of the study is to investigate the process of economic development within a Maori context in order to identify successful processes for economic development that can be utilised by Maori for future economic progress. This study seeks insights into how to set up an appropriate framework to achieve suitable outcomes for these peoples, taking into account their world view. Design/methodology/approach -The research study followed the tiaki or "mentor" model, where authoritative Maori individuals facilitate the research process. To ensure that the individuals interviewed were appropriate spokespeople, and that a variety of views on the topic of Maori economic development was solicited, judgment sampling was utilised to identify a list of potential interviewees. Findings -Maori economic development requires that appropriate structures be put in place and that these structures must involve identifying the Maori community and meeting community aspirations. Achieving sovereignty and economic independence are goals of Maori economic development. Maori also seek acknowledgment of their authority in managing natural resources within the boundaries of historical tribal land. For Maori, it is important to view economic development as a vehicle for achieving social outcomes and reducing disparities. Originality/value -This study uncovers underlying issues that need to be addressed when developing social-and economic-development structures for an indigenous group.

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