The present paper proposes a new perspective on relationship marketing in international businesses, advancing a multidimensional model, further referred to as CRMS model (the Cs of Relationship Marketing Sustainability), developed on five key dimensions of Relationship Marketing Sustainability: Convergence, Commonality, Compatibility, Credibility, Connectivity. Surpassing unidimensional approaches, the study makes a step forward to proposing and testing the CRMS integrative model which explores sustainability in international relationship marketing. The frame of reference simultaneously considers the five groups of factors. These factors were analyzed mostly separately in previous studies that were focused either on trust and commitment, or on the intercultural learning and the influence of physical and cultural distance between partners. The research uses a survey-based analysis to test the CRMS model within internationalized businesses from steel pipe industry with 107 participating companies from 13 European countries. The empirical results point out that the CRMS model has a significant predictive power on the international partnerships and business profitability.
Currently one can witness a revolutionary change in teaching/learning strategies and an evolution which should reconsider the relation between educational institutions, teaching staff, and students, on the one hand, and economic agents, public or private companies, firms, and NGOs, on the other. Despite the large amount of research focusing on the entrepreneurial phenomenon, there has been limited focus on the effect of education upon enterprise performance in terms of venture creation and development and on ascertaining the main factors which determine young people to undertake entrepreneurial careers. Prompted by these observations, the present study is the result of research carried out within three universities in the Northeast Development Region of Romania between October and December 2009. The main objective was to analyse students' orientation to entrepreneurship and to evaluate their interest in the status of the entrepreneur. The research goal was to assess the effectiveness of including special training programmes for young entrepreneurs in the educational offer and of providing active support for young students, graduates and researchers to set up their own firms.
Abstr actAgritourism in countries like Poland or Romania has effectively developed rural space, turning what in the socialist period was regarded as weaknesses, such as small, family farms, or the extensive character of the agricultural production, into strengths. Nowadays, this particular form of tourism is a significant trend in creating brand tourism products in both countries. However, progress depends on many factors, starting from natural, economic and legal conditions, and ending with the perception of agritourism by tourists. The authors of the article attempted to examine how agritourism is approached scientifically in both countries (theory verification in the light of literature analysis), what the supply is in selected regions and how agritourism is perceived by potential clients. Preliminary studies show numerous differences in agritourism development in both countries. While preparing the article, the authors made use of both, primary (collected during a survey) and secondary materials (analysis of literature, strategic documents, statistical data). The survey questionnaire was prepared with the help of agritourism service providers.
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