The sports equipment business is one of the businesses that is currently starting to develop. Supported by the desire of the community to engage in sports, one of which is archery, Vieneth Archery Official, one of the archery equipment shops, takes advantage of this situation. The purpose of this study was to digitally determine the marketing communication of archery sports equipment on Instagram @vienetharcheryofficial. The method used in this research is Krippendorff content analysis which is carried out by collecting data on the Instagram account @vienetharcheryofficial from 1 May 2022 to 30 May 2022. The conclusion of this study shows that Vieneth Archery, as an archery equipment shop, carries out digital marketing communications through @vienetharcheryofficial Instagram posts dominated by public relations and publicity efforts.
Communication a necessary component of the training process that cannot be ignored until the competition period. Effective communication between fellow athletes during physical training, technical training, and mental training can lead to complete understanding for athletes. Likewise, during a match, when technical, physical, and mental exercise is no longer carried out before the match, communication cannot be ignored during the match. This study aims to determine how the group communication of the East Java women's team archery recurves at the XX National Sports Week (PON) in Papua. The East Java women's team recurve archery was chosen in this study because of the consistent achievement of East Java archery during participation in PON, one of which was in the women's team recurve number. The method used in this study is the semiotics of Charles Sanders Peirce in the final video of the East Java women's team archery competition at the Papua National Sports Week, which was obtained through the Youtube channel "Media Second TV." This study shows that group communication in the sport of recurve archery for the women's team of East Java at the XX National Sports Week (PON) in Papua is dominated by non-verbal communication during the final match.
In competition, communication between athletes and coaches is essential to the individual athlete's success in achieving peak performance. Communication is important and cannot be abandoned during matches and practice. The evolution of sports, including archery, has made communication in sports a crucial component. In archery matches, communication is increasingly intense in individual events. The research examined the communication between archers and archery coaches in South Korea during the 2020 Tokyo Olympics. Because South Korean Archery is one of the best Archery teams in the world. In addition, the South Korean Archery dominated almost all numbers that were contested and brought South Korea to the top of the standings. Semiotics (Peirce) was used to analyse archery match finals of individual numbers in which South Korean archer participated. The results of this research revealed that communication between the archer and their coach was dominated by non-verbal communication in individual numbers symbolised by the high five.
The body becomes an object that continues to change in the direction desired by each human being so that everyone has different goals and efforts in determining the purposes of their respective bodies. This is reinforced by the concept of the body being disorganized so that the capitalist industry uses this opportunity to discipline the body. Based on this background, this study aims to discover how the @lmen Instagram post evokes fantasies in men's minds through the signs that appear in @lmen's Instagram posts. The method used in this research is Charles Sanders Peirce's semiotics of 5 selected @lmen Instagram posts during 2020, which features a model represented by the winner of The New L-Men of the Year with L-Men products in one post. The conclusion obtained in this study is that men's body image with arm muscles and healthy skin is dominated by the consumption of L-Men as a body nutrition product.
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