This paper is focused on automotive stamping tools and dies as well as the impact of 3D metal printing and metals related 3D-printing on design and production of such tools and dies. The purpose has been to find out the current industrial potential of 3D-printing as far as lead time, costs, shapes, material usage, metal piece size, surface roughness, hardness, strength, and machinability are concerned. The business transformational impact of 3D-printing is also addressed in this paper. The obtained results show that the lead time can be halved, the costs are somewhat higher, and the strength, hardness, surface roughness, and machinability of the 3D-printed metallic tools and dies are as good as those of the conventionally made. The maximum size of a metal piece that can be 3Dprinted today by Powder Bed Fusion (PBF) is, in the best case, 500 mm × 500 mm × 500 mm. 3D-printing can also be used for the pattern to make the mold box in iron and steel casting. It is also possible to eliminate the casting pattern, since the mold box can be 3D-printed directly. All this has started to have a large business impact, and it is therefore of great significance to outline and execute an action plan almost immediately.
Purpose With the overarching idea of disruptive technology and its effects on business, this paper focuses on how companies strategically consider meeting the challenge of a disruptive technology such as additive manufacturing. The purpose of this paper is to describe and discuss changes in positions and roles related to the implementation of a disruptive technology. Design/methodology/approach Additive manufacturing could be expected to have different consequences for parties based on their current supply chain positions. The paper therefore investigates companies’ strategies related to various supply chain positions and does so by departing from a position and role point of view. Three business cases related to metal 3D printing - illustrating sub-suppliers, manufacturers and logistics firms - describe as many strategies. Data for the cases were collected through meetings, interviews, seminars and secondary data focusing on both current business activities related to additive manufacturing and scenarios for the future. Findings The companies attempted to defend their current positions, leading to new roles for them. This disconnects the change of roles from that of positions. The changed roles indicate that all parties, regardless of supply chain positions, would move into competing producing roles, thereby indicating how a disruptive technology may disrupt network structures based on companies’ attempts to defend their positions. Originality/value The paper contributes to previous research by reporting a disconnect between positions and roles among firms when disruption takes place. The paper further denotes how the investigated firms largely disregarded network consequences at the disruptive stage, caused by the introduction of additive manufacturing. The paper also contributes to research on additive manufacturing by including a business dimension and linking this to positions and roles.
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