Marketing strategy holds a very important control in the success of product acceptance in the community, but many Small and Medium Enterprise (SME) ignore this. Labels and packaging are one of the keys for Small and Medium Enterprise (SME) to further increase the selling value of their products. Empowerment activities to improve the quality of Small and Medium Enterprise (SME) are carried out through assistance in making labels on packaged products. The object of this activity is Small and Medium Enterprise (SME) actors in Besuk Village, Bantaran District, and Probolinggo Regency. One of the Small and Medium Enterprise (SME) products in this village is banana chips, cassava chips, elephant ears, and lard. The problem with these Small and Medium Enterprise (SME) is the low quality of label and packaging designs for their products, as well as the lack of supporting facilities and infrastructure for designing product packaging labels. So that the products of Small and Medium Enterprise (SME) partners are less attractive than similar competitor products. The Small and Medium Enterprise (SME) products in Besuk Village it self also do not have a broad market share, so they are constrained in increasing the number of products that will be produced. Implementation methods used include: 1) pre-activity; 2) core activities; 3) activity evaluation. Where the problem solving of the Small and Medium Enterprise (SME) constraints above is in the form of assisting in making labels on packaged products so that they can meet the existing label requirements and also look more attractive. The results of the activity are in the form of training on the manufacture of product packaging labels as well as the manufacture of ready to use designs for these Small and Medium Enterprise (SME).
Teknologi Tepat Guna merupakan teknologi yang dirancang dan dipersiapkan bagi beberapa golongan masyarakat sesuai dengan tujuan dan fungsi dari alat yang diciptakan untuk mempermudah kegiatan masyarakat tertentu sehingga dapat menciptakan manfaat bagi mereka. contoh penerapan teknologi tepat guna atau TTG yakni pipa paralon sebagai sarana alat bantu sebar pupuk tanaman jagung. tujuan dirancangnya Teknologi Tepat Guna berupa alat pemupukan jagung yaitu untuk membantu tugas petani dalam pemberian pupuk pada jagung sehingga dapat mempersingkat estimasi waktu dan lebih merata. Objek dalam jurnal ini adalah kelompok petani di Desa Mentor. Dengan adanya inovasi ini alat untuk memupuk tanaman jagung yang berasal dari pipa paralon membuat para petani bisa memanfaatkan alat tersebut untuk mempermudah dan mempraktiskan para petani dalam proses pemupukan. Alat yang digunakan juga sudah di desain dengan struktur tanah yang ada jadi jika tanahnya basah alat tersebut tidak akan tenggelam dan bisa digunakan sesuai cuaca yang ada. Oleh karena itu penulis dengan konsultasi bersama kelompok tani agar ujung dari pipa tersebut dipanjangkan agar bisa menyesuaikan kondisi tanah yang ada di desa Mentor.
Mayoritas penduduk di Desa Ambulu memiliki mata pencaharian sebagai petani dan peternak. Keterbatasan lahan setiap penduduk mengakibatkan masyarakat kesulitan dalam menambah mata pencaharian yang sesuai dengan potensi desa. Penerapan budikdamber sebagai pengembangan dari sistem Akuaponik diharapkan mampu menumbuhkan minat masyarakat Desa Ambulu dalam melakukan budidaya ikan dan sayuran dalam satu tempat. Sehingga hasil panen yang didapatkan berlimpah serta mencukupi kebutuhan gizi yang berasal dari ikan dan sayuran. Salah satu upaya untuk menumbuhkan minat masyarakat dalam budidaya ikan dan sayuran dalam satu tempat dengan cara melakukan sosialisasi dan praktik budikdamber yang dilakukan di salah satu rumah perangkat desa. Sosialisasi dilakukan dengan cara menyampaikan materi tentang hidroponik dan fungsi serta manfaat budikdamber yang diikuti oleh masyarakat Desa Ambulu dengan tujuan agar dapat mengisi waktu luang dan memanfaatkan keterbatasan lahan sempit menjadi efisien dan menguntungkan. Sosialisasi dilakukan dengan cara demonstrasi mengenai budikdamber. Hasil yang didapatkan dari program ini adalah adanya peningkatan pengetahuan dan keterampilan masyarakat tentang budidaya ikan dalam ember (Budikdamber) serta adanya peningkatan penghasilan keluarga dengan memanfaatkan pekarangan rumah melalui budidaya ikan dan sayuran dalam satu tempat.
Behind the modern technology in the economic field, there are still areas that are lagging behind or experiencing inequality. Such as in the Kramatagung Village area, Bantaran District, Probolinggo Regency. Many SME’s actors still market their products conventionally or from person to person because of the lack of knowledge about the use of the internet and its benefits. The proceeds from these sales are only sufficient to meet daily needs so that the development of SME’s businesses has not been able to increase the scale of production and add jobs. The purpose of this activity is to provide knowledge and understanding of digital marketing to SME’s actors to improve the quality of resources and develop their business, so that SME’s actors can reach consumers more broadly. In the implementation of these community service activities, the methods used are observation, interviews, lectures, discussions, demonstrations and practice. After participating in the digital marketing socialization, it is hoped that SME’s actors can utilize information technology as much as possible to help those who want to develop their business and be able to compete globally with other SME’s actors and can be more active in digital marketing through social media and e-commerce applications to be able to enter the market and reach a wider range of customers. In addition, the progress of Kramatagung Village will be clearly seen when SME’s actors apply the methods we inform you and also the level of the economy in Kramatagung Village will experience significant changes with the digital marketing.
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