The article is connected with the centenary of A. Blok’s death and considers the lexical representation of the concept “Cold” as one of the significant concepts in the artistic picture of the world. The article focuses on the difference between the content of the universal concept “Cold” and the artistic concept “Cold” in the most important cycles for the poet's work: “Verses on a Beautiful Lady”, “Snow Mask”, “The Terrible World”, “Yambas” and “Homeland”.
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