The article presents the mechanism and scheme of creating a cluster of water supply and wastewater disposal in St. Petersburg. The developed and approved Concept of water supply and wastewater disposal cluster of St. Petersburg, which includes three segments: educational, technological and industrial, is presented in detail. The educational segment is represented by the Water Academy and other educational institutions – partners of the Cluster. The technology segment includes demonstration, exhibition, engineering and consulting centers. The industrial segment consists of companies–suppliers of materials and equipment for the sphere of water supply and wastewater disposal sector of St. Petersburg and companies that plan to organize production in St. Petersburg. Each of the segments performs its specific functions and tasks. The main ways of development and long-term tasks of the Cluster are outlined.
Abstract. The possibilities of realization of the principles of "green" economy in the agrarian sector of Russian regions are investigated in the article. At the same time special attention is paid to the organic agriculture as one of indicators of transition to "green" economy and sustainable development of the agrarian sector. Some tendencies of organic agriculture development in regions of Russia are considered. The key directions of transition of the agrarian sector of economy of Russian regions to the model of "green" economy are defined.
The article identifies the current approaches and describes some promising attitude of promoting new domestic automobiles (cars), both by means of classical and modern branding. The proposed attitude is based on optimization of marketing and technological goals of production and sales process of a complex long-duration good conducted under premium domestic (Russian) trade mark (brand). As a methodological basis, the article uses a framework of the Volga Siber brand concept positioning, presented by the National Guild of Marketers for the release of a Russian e-class car in 2008. As well the current statistics and sociological assessment has been taken into account in this research. The article describes the entity and the main features of the target group of consumers of e-class car, methods of optimizing the quality of branding for an e-class long-duration good, car, produced under a Russian trademark.
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