The article considers digital technologies used to attract foreign students to regional universities. Forced distance learning during the pandemic COVID-19 revealed the weaknesses in the educational process when the need for intensive use of the existing digital technologies increased. This served as the basis for the active transformations of the priority areas in developing the digital environment in universities and the active use of online technologies to preserve the sustainable development of educational exports. With distant learning, the global competition for foreign students between universities only intensified making it necessary to create a high-quality digital environment. Russian universities used to compete with universities in other countries. But nowadays students can choose a university without leaving their homes. The main factors for their choice are the quality of education and reliability of the virtual infrastructure [1]. For the sustainable development of educational services exports, regional universities need to engage all the available digital tools to attract foreign applicants. They must position themselves as modern, internationally recognized educational institutions providing high quality education.
Employees are the intellectual capital of the organization, they are the strategic resource that ensures the achievement of its commercial goals. The formation of employee loyalty allows the organization to ensure its ability to function consistently in the market, to be profitable and competitive, ensuring its corporate sustainability. The article presents the method of forming intra-organization marketing of the organization on the basis of the application of a competent approach. The study presented in the article was based on the research and project institute. The results of the study suggest that the use of a competent approach in the formation of the system of intra-organization marketing affects its effectiveness, expressed in increasing the satisfaction of domestic consumers and, as a result, increasing the satisfaction of external consumers. This contributes to improving the competitiveness and corporate sustainability of the organization as a whole. The positive result of the study was confirmed by an increase in the performance of the system of intra-organization marketing and economic efficiency of the organization.
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