The educational program «Management in Tourism and Hospitality» implemented at the Federal State-Funded
Educational Institution of Higher Professional Education «Russian State University of Tourism and Service» is
constructed in such a way that the primary emphasis is placed upon the management processes in the organizations.
That said, a number of the competences containing the requirements as to the training for professional
activities in the bodies of state and municipal administration (in particular, in tourist administrations) may be
insufficiently mastered by the graduates. For example, the competences related to the organization and regulation
of service activities. As far as is known, in the current context the service component in a tourist product is the
important factor affecting its competitiveness. The introduction of discipline «Service Quality and Design» into the
curriculum will allow to change to some extent the current situation. This discipline will help students to acquire
expertise, knowledge and skills regarding the existing concepts of service activities; the methods of service activities
organization in tourism and hospitality; the service management and its role in the improving competitiveness of a
tourist product, tourism organization and tourist destination as a whole.
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