It is commonly acknowledged, that folklore texts (tales, proverbs, sayings, songs, etc.) fix people's wisdom throughout many generations, preserving cultural entity and peculiarity. This paper is dedicated to the investigation of the national stereotypic presentations on education. By means of cognitive and discourse analyses of small folklore texts, depicting the process of learning or schooling, the authors reveal the national stereotypes on the social event of education in different communities. The analytical corpus consisted of the proverbs and sayings taken from the authentic sources of three languages: Russian, English and German. The authors studied the lexical, communicative and stylistic means of rendering the conceptual sphere Education for each language. The results of the undertaken investigation disclose similar and differential features of national worldviews of Russian, English and German people.
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The research featured suggestive potential of religious discourse. The authors interpret suggestion as an effective tool that allows its users to plant an idea or attitude into the mind of the recipient, the latter being unaware of the object of suggestion. The paper focuses on the problem of interaction between rational and emotional-subjective sides of communication. Suggestion is defined as a way of linguistic manipulation based on the sensory-associative sides of consciousness. The authors study the means and methods of linguistic manipulation of personal attitudes using religious texts as specific examples. The suggestion makes the recipient adopt and include new information in the existing system of views, thus leading to a certain transformation of the worldview, which changes the motivational basis of behavior and may trigger hostile intentions and extremist actions. Suggestive techniques make it possible to avoid legal punishment by disguising facts that can be used to prove the presence of conflict-generating elements in the discourse. Such texts are used to create a certain emotional state, thus facilitating motivation, further contacts, and formation of opinion.
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