Abstract. The conducted investigation has included monitoring of the provision of educational services in a remote mode -distance-learning format for adult students at Moscow Business School (MBS). It is aimed at finding best approaches for increasing a degree of "reaching" every student. The problem is that some people, including potential candidates for distance-learning programs, blame distance education for the lack of communication with teacher/tutor. They say that distance learning does not allow applying the principles of customization to it; for some of them there is no difference between E-learning and distance learning. The results of this action research show rather clearly that there are ways in the framework of distance education to use an individual approach for each of the students by the tutors. Some types of intercommunication with students in written form could be rather exhausting ones, but others could be successfully carried out by a creative tutor
Abstract. The article discusses the methodology is widely known the SWOT-analysis and suggests approaches to increase confidence in the results of the analysis. Some typical methodological errors are Illustrated by examples and discussed. Recommendations that increase the value of the method in strategic analysis and increase its effectiveness are given. The recommendations could be useful for companies' managers of different levels in the strategy development and advancement of strategic alternatives, Diploma Thesis supervisors as well as for students and graduates of MBA programs.
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