The article considers the necessity of active implementation of monitoring, as a managerial instrument, into the process of urban development. It will provide the creation an effective informational support of sustainable development of the modern cities. Today the central part among them belongs to megacities. The presented research focuses on megacities from the positions of the most significant trends of globalization. On this basis the author makes a number of proposals in a framework of creation the monitoring system for effective informational support of sustainable urban development. The operation of this system corresponds to the basic foundations of the Information society and the modern conditions of postindustrial development.
Digital Omnichannel marketing is viewed the answer to future marketing however, the concept is mired with problems related to the energy and carbon footprinting. Therefore, this study proposed energy efficient network of a complex topology of data access and marketting, where the nodes function as an objects with unique characteristics and create digital customer value network. It is believed that competition has transformed into a contest of online platforms in energy efficency as well in economic efficiency. It is emphasized that there is no alternative to multichannel interaction at the present stage of implementing digital business solutions. In this study, authors have developed omnichannel interaction algorithms based on mathematical models. The proposed approach supplements the digital twin model with economic indicators and methods. Results and analysis of multidimensional structures allows for omnichannel network digital interaction and improves the digital marketing approach. To consider the formation of a network configuration of customer service, developing the idea of digital interaction between participants in consumer value chains. The study conclude and recommend to expand the methodology of digital marketing involving alternative channels of interaction and energy efficency by including a mathematical apparatus for analyzing multidimensional structures (n-D structures).
The article analyzes the current state of the Russian heat power engineering and identifies the main problems in its economic development. From the position of an integrated approach, the problems of the Russian heat supply system are divided into three categories: technological, economic and social. The using electricity for the needs of heat supply is determined as an effective way of solution these problems. In this context the electric heat supply is offered as an alternative to the modern heat supply system. The article identifies the main factors of electric heating, showing its economic advantages over other types of heat supply systems. On this basis the authors justify the prospects of electric heating system from the point of view of economic development of the Fuel Energy Complex and the national economy as a whole.
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