This paper discusses the theoretical and empirical positions of the leadership and success phenomena in the student community. This issue represents a critical need for the leaders all around the world whose activities correspond to moral imperatives. The paper is based on the own unique survey that yields some interesting results. In particular, such qualities as honesty and reliability are the primary characteristics of leaders expressed by the students who took part in the survey. Besides, the vast majority of respondents do not consider aggressiveness as a character trait necessary for an effective leader. In the studied population of respondents, a significant group of situational leaders is singled out. These leaders occupy corresponding positions depending on the circumstances. It is established that the overwhelming majority of students are sure the leaders are not born, they are made as a result of inclusion in the transformational activity aimed at self-constructing. In general, a large segment of the students from Togliatti State University tend to self-educate themselves and are interested in the needs of other people. They appear to be benevolent, self-organized, self-confident, optimistic, selfcritical, evade the perception of negative energy and conflicts and take care of their physical and mental health. These characteristics indicate the presence of a potential and real leaders' layer in the student community of the university.
This research is an examination of the word as a cultural unit in cross-cultural communication in construction business. The qualitative analysis of some vocabulary units shows that simple words should be perceived as culture specific and might serve as barriers in cross-cultural communication. It is explained by the fact that speakers of different cultural backgrounds have little awareness about cultural associations that the word entails apart from its direct meaning. The comparative cultural research employed in the process of the study demonstrates that the perception of words largely depends on the type of culture the speakers represent, as well as the peculiarities of cultural, historical and social background of the latter. The results of the study are presented in the form of analysis of the linguistic data and cultural phenomena, which take place in cross-cultural communication.
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