This paper describes the use of a number of alternative blended learning models based on a mixture of tradit ional face-to-face classes with some elements of e-learn ing in the course of "English for Academic Purposes" (EAP) and "English for Specific Academic Pu rposes" (ESAP) taught to junior and senior undergraduate students of co mputer sciences in the undergraduate program of Business Informat ics and Software Engineering over a period of time fro m 2009 to 2012 at the
This paper presents the research in the sphere of lexical representation. On the premise that word meaning offers insights into conceptual knowledge stored in the mind, we have analyzed the semantics of the set of synonyms denoting a human being without reference to gender, age, occupation or peculiarities of personality and without any evaluation of the referent. These lexical items are person, individual, human being, and one of the meanings of man and personality. Use of etymological, dictionary, derivational, collocation, context analysis and conceptual modelling enabled us to build a list of conceptual components that comprise the knowledge about a human being represented in the English language. To date, the conceptual models used to visualize knowledge do not seem applicable to visualizing knowledge about a human being; therefore, we could only formulate the main features that are characteristic of this knowledge in the English world-view.
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