The purpose of this study was to substantiate the prospects of intellectual capital management to increase a company’s competitiveness. The main methods of studying the problem were a review of international experience in intellectual capital management and an assessment of the possibilities of its adaptation to Russian economic practice. The international experience of the influence of artificial capital on a company’s competitiveness has been summarized, which makes it possible to determine the main stages of intellectual capital management. The study made it possible to determine the principles of the formation of the intellectual capital of a company, which have a strategic goal of increasing the competitiveness of business on the world stage, which means an increase in the level and quality of life of the population, and consequently, the welfare of the country.
The relevance of the study is dictated by the introduction of digitalization in all spheres of human life, and timely protection of information and personal data of citizens in the first place. The objective of the study was the need to transform the methods and approaches of information protection during its transmission, creation and storage. Methodological arsenal of the study is presented by scientific methods of cognition of the studied phenomenon content, the structuring of its components and the system of generalization, and analysis of the causal relationship between the visualization functionality and information security of management decisions. The author analyzed the main virtualization technologies for digital business transformation and concluded that there is the need to improve the legal framework in this area. The significance of this article lies in the fact that the use of the virtualization method will increase the level of business security with minimal losses. Current GOST R 56938-2016 "Information protection when using virtualization technologies" does not fully reflect the issues of information protection in terms of its visualization, which leads to the need to improve the legal framework when using virtualization technologies for data protection. It is essential to pay special attention to cloud storage, collaboration and communication services, remote project management programs, cybersecurity solutions, and CRM systems. This is particularly relevant today during the emergence of virtual workplaces and transferring employees to remote work from home.
In modern conditions, the development of entrepreneurship is complicated by the lack of uniform educational standards for teaching the conduct of this area of professional activity. In this regard, the article poses the issues of using a competence-based approach to training potential successors of family companies, which is significant for ensuring the success and long-term sustainability of family entrepreneurship. The authors of the article point out the need for the formation of additional professional competencies of students who have the prospect of entering the family business. Displaying the practical use of the proposed approach in the teaching of the discipline “family business” in the undergraduate University "Synergy"
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