Purpose- The purpose of this paper is to investigate the factors affecting customer intention to purchase life insurance. Design/Methodology/Approach- Based on a sample of 200 individuals, this study is basically descriptive in nature and used both primary and secondary sources of data. To investigate the relationship between dependent and independent variables one way ANOVA tests, Correlation and Multiple Regression Analysis were conducted throughout the research. Findings- The paper demonstrates that socio-demographic variables except occupation have no significant influence on purchase intentions for life insurance. The study also demonstrated that bequest motive and financial literacy had the most significant impact on customer purchase intention for life insurance. However, precautionary motive was found to be insignificant in influencing customer interest or intention to purchase Life insurance. Research Limitations- The major limitations of this paper is the small sample size. Additionally, future studies may incorporate some other variables such as religiosity and national culture which were not considered in this study. Practical implications- The paper will be helpful for marketer to gain a better understanding of customer and the factors that make them interested or intended to purchase life insurance in Bangladesh. Originality- It is apparent that there are very few studies that focused on several determinants of life insurance demand and indeed none of them incorporated collectively the factors considered in this study for predicting customer purchase intention for life insurance. In this regard this paper makes significant contribution in satisfying the gap in the scope. Therefore, the authors expects that this paper will provide marketers with a clear understanding of general peoples’ interest in life insurance and the cumulative impact of socio-demographic, financial literacy, saving motives and risk aversion motives on purchase intention for life insurance.

The purpose of this study is to examine the effects of Internet banking apps, perceived usefulness, perceived security, perceived ease of use and green concern on Internet banking use. A self-ordered questionnaire was developed and administered to a simple random sample of 300 students, job holders, businessmen and housewives. Factor analysis, Pearson correlation and Multiple regression analysis were used to analyze data. The findings of this research indicated that all factors namely Internet banking apps, perceived usefulness, perceived security, perceived ease of use and green concern have significant impact on Internet banking use. More specifically, Internet banking apps and perceived usefulness have more influence on Internet banking use. As this study introduced relatively two new factors namely Internet banking apps and green concern in the context of Internet banking, further investigation of these two factors in different settings seems worthwhile. However, this study confirms the importance of these factors in using Internet banking in Bangladesh and also provides insights for bankers to understand the interest of consumer on Internet banking use.

The purpose of this paper is to analyze both the direct and indirect effects of perceived religious symbolic value, religiosity, and attitude on Muslim consumers' purchase intention of personal care products with Islamic symbols. Design/Methodology/Approach : A convenience sampling method was employed to collect data from 320 respondents in Bangladesh and collected data were analyzed using the structural equation modeling (SEM). Findings : The findings of the study revealed that attitude is the most influential construct on Muslim consumer's purchase intention of products with Islamic symbols. Perceived religious symbolic value has the direct as well as indirect effect on Muslim's purchase intention while religiosity has no significant direct effect on purchase intention; however when it is mediated through attitude the indirect effect is significant.Research Limitations : This study is limited to a small sample size collected from some parts of Bangladesh, therefore, future research should be based on a more representative sample collected from the consumer population located in different countries and indeed with consumers of other religions. Practical implications : The findings derived from this research would help both national and international marketers who are endeavoring to target and promote their products to the growing Muslim consumers gain a better understanding of the key factors that make Muslim consumers interested to purchase personal care products with Islamic symbols. Originality : This research is one of the first endeavors to test a conceptual model on Muslims consumers' intention to purchase personal care products with Islamic symbols using attitude towards such products as a mediator in the relationship between perceived religious symbolic value and purchase intention, as well as religiosity and purchase intention.

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