This article aims at expanding the knowledge of identification with the fashion of media characters on the series Gossip Girl (Schwartz and Savage, 2007). Since the subject has already been investigated abroad, this article helps gain an understanding of the topic in Lebanon, and its influence on Lebanese female teenagers and young adults. The theory of Identification is adopted throughout the study. The article uses a qualitative research method to analyse a series of interviews with eighteen Lebanese females, between the ages of 16 and 26 years old. The interview questions are explored under four themes: the fashion element of Gossip Girl, similarities, imitation and identification. The main findings indicate that the interviewees are aware of the prominent fashion element of the series and imitate their favourite characters in terms of fashion styles. This leads to the deduction of identification with Gossip Girl characters' fashion styles.
This research investigated the desensitization signs shown by the Lebanese audience to the violence portrayed on Game of Thrones and Breaking Bad. The research's study was a qualitative case study of the theory of desensitization applied on two Lebanese participants, each watching respectively the series Breaking Bad and Game of Thrones. The participants were chosen based on the fact that one had never watched Breaking Bad and the second had never watched Game of Thrones. The participants were interviewed pre-series, and then throughout the exposure to several episodes. The descriptive experiment led to the results that after repeated exposure to Game of Thrones and Breaking Bad, the Lebanese viewer, even if already tolerant to on-screen violence, showed desensitization signs to the violence, drugs, incest and rape portrayed on-screen in the two series.
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