Through the prism of the theoretical views of J. Baudrillard consistently revealing the features of the system of manipulating things as signs characteristic of a modern post-market society, a contradiction is revealed between the functions of consumer goods, which consist in fixing social status and, on the contrary, in reflecting the owner’s aspirations for its dynamics (social mobility). The symbolic exchange value of an item becomes a determining factor in making consumer choice. In these conditions, a society of sign consumption, the commercialization of cultural capital becomes an important source of building up economic capital. It is proposed to understand the cultural capital as an economic resource, which is a set of skills, knowledge, values, principles and patterns of behavior, communication and consumption, recognized by the social environment in the prevailing civilizational and socio-cultural context. The mechanisms of commercialization of cultural capital are shown.
The article is devoted to the study of the specifics and transformation of business models in modern light industry in the context of robotization. It was revealed that the subjects of the light industry and the fashion industry are focused on the production of social relations, including the formation of needs and mechanisms for the recognition and social reproduction of the sign system, the construction of the connection of manufactured goods with the generally accepted sign system, management of the mechanisms of access of various groups of the population to sign goods. Against the background of the spread of the business model of fast fashion, the development of which was facilitated by social (the formation of a consumer society), economic (economic growth in the second half of the 20th century and the growth of welfare) and technological (robotization, the development of transport and information and communication technologies) factors, new business models are formed according to the principles of responsible consumption. It has been proven that in the short and medium term, their widespread and growth are unlikely, and the recycling strategies of fabric and clothing manufacturers will remain peripheral. As a result, it was found that even in radically different business models, the production of social relations is fundamental, and capitalization is carried out through the conversion of cultural, symbolic and reputation capital into economic capital.
The article is devoted to the study of the mechanisms of action of the technological factor in the production of goods of intensive renewal. The influence of this factor manifests itself both at the stage of production and promotion of such goods, and in changes in consumption patterns in modern society. Depending on the degree of realization of the industry's potential for technologization, technological polarization of the production of goods of intensive renewal is formed. The trend towards technologization of production and promotion of goods is accompanied by an increase in the degree and diversity of inter-sectoral cooperation, including in the form of collaborations with representatives of the information technology, nanoindustry, computational social science, etc. All this contributes to the realization of the innovative potential of traditional sectors of the economy.
The theoretical and methodological principles of the study of business models have been clarified. The subject of the research is the business model of an enterprise. The purpose of the research is to develop the theoretical and methodological foundations of the business model of an enterprise. It is shown that the phenomenon of value is based on the subject-object-subject relation and the value of the object depends on the social significance of the act of consumption. Three approaches to the essence of the business model are identified – system-deterministic approach, where the business model is considered as a system of regulation and development of economic relations within the enterprise; resource-reproduction approach, which is based on the principle of reproduction of the structure of the business model through an effective revenue model and supply model; network approach, whose representatives consider the business model as a network of actors jointly creating use value. Analysis of these approaches and synthesis of results allowed us to develop the author's definition of a business model. It is proposed to understand the business model as a stable, isolated, relatively independent mechanism of reproduction of use value, which regulates the emerging economic relations and ensures the viability of the enterprise. The business model defines unique combinations of labor, financial, material, information, scientific and technical and other resources for the creation and appropriation of use value. The specificity of the use value, in turn, is embodied in the peculiarities of the business model. The economic structure of the business model reflects the mechanism for generating and assigning revenue to the enterprise. The business model has a specific organizational structure that institutionalizes interactions within the enterprise. The business model determines the forms of organizing economic relations with other entities – consumers, business partners, suppliers, the state, including the distribution of economic and social benefits between them.
The article is devoted to the study of the evolution of labor relations in the Republic of Belarus. It was revealed that the dynamics of labor relations in the Republic of Belarus corresponds to global trends, ensuring the transition of our country to a new quality of economic growth. It is concluded that the positive effects for the national economy will be the higher, the more it is possible to introduce digital technologies and robotic systems in the real sector of the economy, as well as in the presence of an effective state system for reducing the level of structural unemployment generated by the further development of the digital economy.
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