The excellent metal−support interaction between palladium (Pd) and titanium nitride (TiN) is exploited in designing an efficient anode material, Pd-TiN, that could be useful for direct ethanol fuel cell in alkaline media. The physicochemical and electrochemical characterization of the Pd-TiN/electrolyte interface reveals an efficient oxidation of ethanol coupled with excellent stability of the catalyst under electrochemical conditions. Characterization of the interface using in situ Fourier transform infrared spectroscopy (in situ FTIR) shows the production of CO2 at low overvoltages revealing an efficient cleaving of the C−C bond. The performance comparison of Pd supported on TiN (Pd-TiN) with that supported on carbon (Pd-C) clearly demonstrates the advantages of TiN support over carbon. A positive chemical shift of Pd (3d) binding energy confirms the existence of metal−support interaction between Pd and TiN, which in turn helps weaken the Pd−CO synergetic bonding interaction. The remarkable ability of TiN to accumulate −OH species on its surface coupled with the strong adhesion of Pd makes TiN an active support material for electrocatalysts.