Advertising in marketing Islamic products must be believed and understood as an important part of marketing based on Islam which should not be separated. This paper examines the principles and criteria of advertising from the perspective of Islam. It is caused by the increase of companies and institutions which are based on Islamic values such as Islamic financial institutions that promote its products the consumers. The important issues discussed in this paper is how the reality of concepts, principles, and criteria of Islamic advertising? Therefore this paper is developing an advertising concept from the perspective of Islam and to know for sure whether the principles and criteria that should exist in advertising Islam. The methodology applied in this paper is through a literature review by using content analysis. Hopefully, this study could develop an Islamic perspective advertisement concept in terms of principles and criteria. ======================================================================================================== Periklanan dalam memasarkan produk-produk Islam harus diyakini dan di pahami merupakan bahagian penting dalam pemasaran yang berdasarkan Islam yang tidak boleh dipisahkan. Tulisan ini mengkaji prinsip-prinsip dan kriteria periklanan dalam perspektif Islam. Hal ini disebabkan semakin ramai dan tingginya pertumbuhan perusahaan dan institusi yang berlandaskan nilai-nilai Islam seperti institusi keuangan Islam yang mempromosikan produk dan perkhidmatannya kepada orang ramai. Persoalan penting yang dibahas dalam kertas kerja ini adalah bagaimanakah bentuk konsep, prinsip dan kriteria periklanan Islam yang sebenarnya? Oleh karena itu tujuan kertas kerja ini adalah untuk membangun satu konsep periklanan dari perspektif Islam dan untuk mengenal pasti apakah prinsip-prinsip serta kriteria yang seharusnya ada dalam periklanan Islam. Metodologi kajian yang digunakan dalam kertas kerja ini adalah metode kepustakaan dengan menggunakan analisis isi. Kajian ini diharapkan dapat membentuk konsep periklanan dalam perspektif Islam dari segi prinsip dan kriterianya.
The content of instagram account "Kulineratjeh" is about review or recommendations halal culinary tours in Banda Aceh and the types Aceh's food typical. Instagram account "Kulineratjeh" is one of the media provider information for the halal foodies in Banda Aceh, so review and comments on instagram account "Kulineratjeh" can influence consumers in purchase intention. The new phenomenon is going on consumers halal foodies in Banda Aceh is before they visit cafe or restaurant, consumers looking for information and review from instagram account "Kulineratjeh" so The prospective consumer get Electronic Word of Mouth (E-WOM) leading to do purchase intention.The phenomenon has caused E-WOM activity growing at instagram account "Kulineratjeh". Promotion activity from e-WOM in instagram account "Kulineratjeh" and positif image as brand image instagram account "Kulineratjeh" where it can be seen from the types of food promoted is halal food in Banda aceh and surrounding make researches interested to do the research about the phenomenon the impact of e-WOM and brand image growing on instagram account "Kulineratjeh" to consumer purchase intention.The purpose of this study is to analyze the impact of E-WOM to purchase intention through the brand image as a mediating variable. Data collection method is used questionnaire as instrumentand using non probability sampling method, sample in this reserach is 100 followers instagram account "Kulneratjeh". The collected data was analyzed using SmartPLS 2.0 software.
This study was conducted to analyze the effect of interpersonal conflict and leadership style on work stress and its impact on employee performance. The population was all employees of the Aceh Regional Secretariat (Setda Aceh), Indonesia, amounting to 561 people. The sample is determined through Slovin Formula provided 150 respondents, and taken with a simple random sampling technique. The result shows that Interpersonal conflict affects employee performance, Leadership style affects employee performance, interpersonal conflict affects work stress, Leadership style affects work stress, Work stress does not affect employee performance, Interpersonal conflict does not affect employee performance through Work Stress, and Leadership style does not affect employee performance through Work Stress. These findings prove that the model of improving employee performance at the Setda Aceh is a function of good interpersonal conflict management and the suitability of leadership style. His tested model can also be the basis for further research development by further researchers, by adding new variables. The results of this study also mapped recommendations for the research subject, namely the Setda Aceh.
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