Kegiatan bisnis tidak terlepas dari peran praktisi komunikasi, baik dari tingkat karyawan hingga direktur diperlukan kepiawaian dalam mengelola komunikasi agar segala bentuk kegiatan komunikasi dan penyampaian informasi dapat dipahami oleh penerima informasi yang dituju. Dalam beberapa situasi, komunikasi bisnis saat ini sudah beralih ke media elektronik digital. Pemanfaatan internet dan sosial media cenderung menjadi bias komunikasi di organisasi. Untuk itu setiap perangkat organisasi di dalamnya perlu memahami peralihan cara komunikasi bisnis saat ini. Menjawab hal di atas, maka buku yang saat ini ada di tangan Anda hadir untuk membantu para pembacanya yang ingin memahami konseptual dasar komunikasi bisnis dengan pembahasan yang lugas dan mudah dipahami, tidak hanya tentang komunikasi bentuk konvensional dan digital, namun juga konsep kehumasan dan perangkat divisinya agar tujuan komunikasi organisasi dapat tercapai.Adapun isi pembahasan dalam buku ini terdiri dari 12 bab yang saling terhubung, yaitu: Bentuk dan Lingkup Komunikasi Bisnis; Komunikasi dalam Organisasi; Komunikasi Interpersonal dan Antarbudaya; Perencanaan Pesan-pesan Bisnis; Korespondensi Surat Digital; Komunikasi Presentasi dan Panggilan Video; Menyusun Proposal Bisnis; Laporan Bisnis; Konsep Dasar Kehumasan Organisasi Bisnis; Komunikasi Pemasaran; Komunikasi Korporat; Media Sosial Organisasi Bisnis.
The COVID-19 pandemic has occurred in the world since 2020, not only in Indonesia but also in all countries in the world. The economic impact of the Covid-19 pandemic has been felt by the Indonesian people since the implementation of the Large-Scale Social Restrictions (PSBB) on March 15, 2020. Community activities are forced to be carried out through digital transformation in services, transactions and work, for example the Bandung City Government. This research was conducted to determine the Digital Communication Management of the Bandung City Government in an inclusive and sustainable Economic Recovery in Bandung City. The object of this research is the Bekasi City Government. This study uses the method of Phenomenology of Edmund Husserl. Having the concept of phenomenology as a scientific method that does not start with doubt, direction, and the truth of an experience. Data collection techniques in this study by means of observation, interviews, and documentation. Data analysis techniques in this study use data reduction, data display, and verification of Miles and Huberman. Based on the Data Findings, Data Results and Discussions that the researchers have submitted, it can be concluded that the Bandung City Government has implemented Digital Communication Management in helping inclusive and sustainable economic recovery by through digital platforms, it is more helpful for small entrepreneurs, especially the current focus on Micro, Small and Medium Enterprises. One of them is Digital Transformation by continuing to encourage the implementation of smart cities through digital transformation in various aspects of public services.
Dari berbagai fenomena pengelolaan sumber daya manusia (tenaga kerja), perilaku dan budaya menjadi faktor fundamental dalam implementasi visi dan misi organisasi. Betapapun hebatnya kompetensi tenaga kerja yang dimiliki, namun apabila tidak selaras dengan pondasi kultural organisasi, maka akan banyak terjadi ketidakpuasan dan turnover di tempat kerja. Berdasarkan fenomena di atas, maka buku ini disusun untuk menjawab permasalahan pengelolaan perilaku dan budaya organisasi dengan cara menghadirkan suatu pemahaman komprehensif dasar yang tidak hanya bersifat teoritis namun juga praktis. Materi yang tersaji dalam buku ini berisikan berbagai kajian kompleksitas manajemen keorganisasian khususnya di bidang perilaku dan budaya yang sering ditemui oleh para pengelola organisasi, baik pelaku bisnis maupun karyawan.Setiap pembahasan materi di dalamnya merupakan kumpulan pemikiran luar biasa yang dituangkan oleh para ahli yang berasal dari kalangan praktisi dan akademisi. Terdapat 14 bab, yaitu: Kepribadian dan Sikap Individu dalam Organisasi; Visi, Misi, dan Nilai-nilai Organisasi; Tantangan Organisasi di Era VUCA; Kecerdasan Emosi di Lingkungan Kerja; Manajemen Konflik Organisasi; Pengelolaan Stres Kerja; Manajer dan Orientasi Kepemimpinan; Etika dan Komunikasi Bisnis; Reward dan Punishment; Kreativitas dan Inovasi Organisasi; Motivasi Karyawan; Komitmen Organisasi; Kepuasan dan Prestasi Kerja; Teknologi Informasi dan Komunikasi di Lingkungan Kerja.
The tragedy at Kanjuruhan Stadium in Malang has become a black record in domestic football matches. This tragedy claimed hundreds of lives, including women and children. This dark incident became the spotlight of various media, both media in Indonesia and foreign media. The editorial team of SEA Today News is concerned about the coverage of this tragedy, considering that football is a very popular sport in Indonesia. The purpose of this study was to find out the editorial policy gatekeeping that SEA Today News did in broadcasting the Kanjuruhan Tragedy. This researcher uses a case study method with a qualitative approach. The data collection technique used by the author is moderate participatory observation, where the writer has a balance between being an insider and an outsider, participating in some activities but not all. Besides that, structured interviews are used because the writer knows for sure what information will be obtained. In analyzing the editorial policy of SEA Today regarding the reporting of the Kanjuruhan Tragedy, the author uses the stages of the gatekeeping process by Shoemaker and Reese. The results of this study indicate that the gatekeeping process for the publication of the Kanjuruhan by the editorial staff of SEA Today begins with the selection of angles, script writing, selection of footage and sources determined by the program producers.
Currently, Micro, Small and Medium Enterprises (UMKM) have a major role in improving people's living standards and strengthening the Indonesian economy. In the era of the Industrial Revolution 4.0, the competitive ability of UMKM must be improved by mastering the use of social media as a marketing tool. The ability to use social media is important, especially for UMKM assisted by the DKI Jakarta Provincial Tourism and Creative Economy (Disparekraf) so that they can compete in the digital era. The purpose of this Community Service (PKM) activity is to provide knowledge about skills and the use of social media as a marketing tool for UMKM by conducting training and mentoring methods. The result of this activity is that UMKM are expected to be able to use social media as a product promotion tool in order to increase sales.
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