Abstrak Penyebaran wabah pandemi Covid-19 di negara Indonesia yang semakin cepat memang merubah interaksi antara bisnis dan pelanggan. Adanya kebijakan dari pemerintah terkait Covid-19 ini berupa larangan keluar masuk negara Indonesia, social distancing dan stay at home pada akhirnya merubah perilaku konsumen yang awalnya bebas melakukan transaksi bisnis maupun perdagangan yang secara offline berubah menjadi online. Penelitian ini bertujuan untuk mengetahui apakah para ibu rumah tangga wilayah Anjun melakukan pembelanjaan secara online disaat pandemic. Dalam penelitian deskriptif kuantitatif ini melibatkan sampel sebanyak 100 responden ibu-ibu rumah tangga di Anjun, Kabupaten Karawang. Hasil penelitian menunjukkan bahwa 83% responden sudah memiliki pengetahuan mengenai pembelanjaan online, sebanyak 72 % ibu rumah tangga di Anjun melakukan pembelanjaan secara online di masa pandemi, dan 52 % nya melakukan pembelanjaan online lebih dari dua kali dalam sebulan. Dengan alasan kesehatan dan menghindari tertularnya virus corona. Sehingga dapat disimpulkan bahwa banyak para konsumen atau pelanggan yang akhirnya merubah perilaku belanjanya menjadi online untuk menghindari wabah ini dan memudahkan dalam memperoleh barang-barang yang dibutuhkannya. Kata Kunci: Perilaku Konsumen, Penjualan Online, Pandemi Covid-19. Abstract The increasingly rapid spread of the covid-19 pandemic outbreak in Indonesia has indedd changed the interaction between businesses and customers. There is a policy from the government regarding covid-19 in the form of a ban on entering and leaving the country of Indonesia, social distancing and staying at home in the end changing the behavior of consumers who are initially free to carry out business transaction or trade which turn offline to online. This study aims to determine whether yhe housewives of the Anjun region shop online during the pandemic. This quantitative descriptive study involved a sample of 100 housewives in Anjun, Karawang district. The results showed that 83% of respondents already have knowledge about online shopping, as many as 72 % of housewives in Anjun shop online during the pandemic, and 52 % shop online more than twice a month. For health reasons and avoiding contracting the corona virus. So it can be concluded that many consumers or customers have finally changed their shopping behavior online toavoid this outbreak and make it easier to get the goods they nedd. Key words : consumer behavior,online sales,covid pandemic 19
This study aims to explain the effect of promotion and consumer preferences on clothing purchase decisions at Zalora either partially or simultaneously with descriptive and quantitative approaches. The number of samples was 105 respondents using the purposive sampling technique. Furthermore, the data were analyzed by path analysis. The descriptive test results explain that the promotion, consumer preferences, and purchase decision patterns are considered good. There is a positive and significant correlation between promotion and consumer preferences. The influence partially explains the effect of promotion, which is explained by 22% on purchase decisions, and the influence of consumer preferences by 50% on purchase decisions. The simultaneous effect is explained by 71% if promotion and consumer preferences have a positive and significant effect on clothing purchase decisions at Zalora.
UMKM memiliki kontribusi penting dan strategis dalam meningkatkan perekonomian daerah. Sehingga dianggap perlu melakukan pengembangan digitalisasi marketing dalam melakukan pengelolaan bisnis sebagai upaya dalam mengahadapi persaingan secara global. Desa Wanakerta memiliki UMKM yang dikembangkan oleh masyarakat sendiri yaitu usaha ukiran pahat “Martini Art”, namun masih terkendala dengan kurangnya promosi yang dilakukan oleh pemilik maupun oleh pemerintah setempat, terutama minimnya promosi di media sosial ataupun digital marketing. Sosialisasi dilakukan kepada Kepala Desa dan Sekretaris Desa Wanakerta sebagai pemegang kebijakan di wilayah Desa Wanakerta dengan menggunakan metode ceramah, diskusi dan simulasi. Hasil dari kegiatan pkm ini ialah terpenuhinya kebutuhan digital marketing melalui platform Fecabook, Instagram dan Web. Kepala Desa dan Sekretaris Desa Wanakerta pun bersedia untuk melakukan pengembangan dan pemantauan penggunaan e- marketing tersebut. Kata kunci: digital marketing, Martini Art, pengabdian masyarakat UMKM has an important and strategic contribution in improving the regional economy. So it is considered necessary to develop marketing digitalization in managing business as an effort to face global competition. Wanakerta Village has an UMKM developed by the community itself, namely the “Martini Art” carving business, but it is still constrained by the lack of promotion by the owner and the local government, especially the lack of promotion on social media or digital marketing. The socialization was carried out to the Village Head and the Village Secretary of Wanakerta as policy holders in the Wanakerta Village area using lecture, discussion and simulation methods. The result of this PKM activity is thefulfillment of digital marketing needs through the Fecabook, Instagram and Web platforms. The Village Head and the Village Secretary Wanakerta are also willing to develop and monitor the use of e-marketing. Keywords: digital marketing, Martini Art, community service
Abstrak Peningkatan sosial ekonomi keluarga, maka kecenderungan pola makan pun akan mengalami perubahan. Sosial ekonomi keluarga juga memiliki korelasi dengan frekuensi membeli makanan diluar rumah yang cenderung mengandung lemak yang tinggi. Secara global, sebanyak 42 juta anak mengalami overweight pada tahun 2015 dan angka kegemukan di Indonesia sekitar 10,8% pada tahun 2013. Tujuan penelitian ini adalah untuk mengetahui peran sosial ekonomi keluarga dalam menanggulangi kesehatan anak di Indonesia. Penelitian ini menggunakan data sekunder Riskesdas 2013 dengan desain studi deskriptif verifikatif dimana sampel penelitian sebanyak 49.620 anak. Hasil penelitian menunjukkan 14,5% anak mengalami overweight dengan sosial ekonomi keluarga menengah atas (kuintil 4) sebesar 23,9%. Artinya hampir ¼ anak usia 10-12 tahun di Indonesia berada pada keluarga dengan sosial ekonomi yang lebih dari cukup. Dibutuhkan peran keluarga yang solid untuk mengontrol pendapatan yang tepat guna untuk meningkatkan kesehatan anak. Kata kunci: Overweight, Sosial Ekonomi Keluarga, Anak Abstract Increasing the family's socioeconomic, then the tendency for eating patterns will change. The socioeconomic family also has a correlation with the frequency of buying food outside the home which tends to contain high fat. Globally, as many as 42 million children were overweight in 2015 and the obesity rate in Indonesia was around 10.8% in 2013. The purpose of this study was to determine the socioeconomic role of families in tackling children's health in Indonesia. This research uses Riskesdas 2013 secondary data with a descriptive verification study design in which the research sample is 49,620 children. The results showed that 14.5% of children were overweight with upper middle family socioeconomic (quintile 4) of 23.9%. This means that almost ¼ children aged 10-12 years in Indonesia are in families with more than enough socioeconomic. A solid family role is needed to control appropriate income to improve children's health. Keywords: Overweight, Family Socio-Economic, Children
Sanggabuana coffee is a coffee product produced from Mekarbuana Karawang Village. Processing into coffee packaging if Bumdes Buanamekar. Marketing for KoSa products is still experiencing difficulties and obstacles, promotions that have not been widespread and conventional marketing is still a major problem in sales so that the sales volume is not optimal. This study aims to determine the strengths and weaknesses of Bumdes Buana Mekar coffee business, the position of Bumdes business and the right marketing strategy for Bumdes Buana Mekar. The method used in this study is descriptive qualitative, with the method of observation, interviews, documentation studies and analyzed using SWOT analysis. Data analysis using IFAs and EFAS by analyzing internal and external factors, Strengths, Weaknesses, Opportunities, and Threats to obtain strategic positions. This research is expected to make a positive contribution to Bumdes Buana Mekar in implementing its marketing strategy so as to increase sales of Sanggabuana coffee products (KoSa).
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