The paper proposes a research model explaining the sequential mediation effect of job embeddedness (JE) and work engagement (WENG) between ethical leadership (EL) and career satisfaction (CS). The model also examines whether JE heightens WENG, a factor indirectly influenced by ethical practices ending in employee satisfaction. The study used a time-lagged data collection procedure and survey responses of 247 hotel workers in China. Data were analyzed through structural equation modeling. The results showed that EL directly and indirectly (through sequential mediation effect of JE and WENG) contributes to employee CS. The present empirical framework extends the hospitality industry literature by explaining the precise mechanism (i.e., JE and WENG) through which EL generates CS among hospitality workers in China. The paper offers theoretical and practical implications and future research directions.

The purpose of this study is to investigate the relationship between social capital and psychological well-being through perceived social support testing social media usage as a moderator. This study is based on social capital theory, which is centred on human interaction through social support to amplify the psychological well-being. Data was collected from 368 masters' students belonging to five different campuses. Using partial least squares structural equation modelling the results reveal that perceived social support significantly mediates the link between social capital and psychological well-being, and social media usage heightens the relationship between social capital and saws social support when it is used for a social cause. Findings of the study have some practical implications on how to diagnose and prevent factors that influence the feelings of isolation and loneliness in online interactions. The results are useful for digital media users and managers in higher education distance learning institutions since social interaction might indirectly benefit virtual university students' psychological well-being by increasing the perceived social support followed by social capital. Researchers agree that using social media may help to improve students' levels of life quality if educational administrators can develop novel applications that pay close attention to individuals' social and moral support. As such, social media designers could design more entertaining features to efficiently stimulate students and other users to adapt and meet their needs for social interactions. This research has established that a simple social conversation forum app should be launched by any virtual university to bring their students together where they could feel a sense of belonging and connectedness with a slice of social support. Moreover, teachers should also have a separate informal blog where they could communicate with their students each week to overcome the lack of face-to-face interaction. The administration of virtual universities has to increase the number of face-to-face gathering and seminars, i.e. it should be once in a semester rather than once in the entire study program. It will motivate the students by making references and relations with their peers. By spreading this knowledge, the students may get out of the state of isolation that will improve their performance. By demonstrating this in the higher education sector, virtual universities could reduce the service staff more intelligently through AI, and delay in response time (e.g., communication between student-to-student and student-to-teacher) could also be removed efficiently. Applying this model in virtual university settings could bring local and international students to obtain more significant social support, consequently leading to amplified psychological well-being. Keywords psychological well-being, social capital, internet marketing, social media usage, perceived social support online communities, e-learning, virtual engagement, social ties, online social interaction, loneliness, and isolation.

In Language is always subjected to changes and this dynamic process goes on. This process makes the languages more sophisticated and up to date. Language changes occur through many processes, wordformation processes are the key processes among them. Borrowing and word's adaptation is the most common process through which languages evolve mostly in this global era as languages' contact takes place widely. Borrowing is the process in which one language borrows words from another language and adapts those words in its vocabulary.The Urdu language is the national language of Pakistan, as it has come in contact with different languages, and it has a wide capacity to adapt many words and borrow them. It has a rich phonetic system so it can easily own borrowed words. This paper analyzes the process of borrowing and words adaption in the Urdu language. The research has been carried out qualitatively by using a descriptive-analytical approach.