In recent years, ICT growth has accelerated at a remarkable rate. Sellers (business actors) and purchasers (consumers) are no longer brought together during online transactions (buyers). These deals are made through electronic commerce (E-Commerce). The parties in electronic transactions, the buyers, are often affected by parties who violate agreements and agreements offered through e-commerce mechanisms, despite the fact that legislation regulating e-commerce have been developed. As a result, the purpose of this research is to identify the applicable consumer protection laws for e-commerce. Researcher adopts a normative strategy here. According to the study's findings, if a consumer or customer receives a product that does not match the description or image of the advertised product on the internet, the consumer can launch a civil complaint against the business actor or seller on the grounds of default or against the law. The Consumer Protection Act and the Information and Electronic Transactions Act are two pieces of legislation that protect consumers' rights. The government and society at large also have significant responsibilities in terms of consumer protection, particularly in the form of oversight.
This research will be carried out to see how the implementation of consumer protection in obtaining goods guarantees in the eyes of business law and what the consequences are if the warranty received is not in line with Law No. 8 of 1999 concerning Consumer Protection. This research will use a normative juridical approach and secondary research data. The research data that has been collected will be processed and analyzed qualitatively. The results of this study found that many people experienced losses as a result of seller fraud against the guarantees given to consumers. This causes the need for the government to make various regulations to be able to provide guarantees of protection to the public who become consumers. The form of government regulation that has been successfully made is UUPK. Unfortunately, this regulation still has a lot of deviations and losses that the government feels, so the results are not optimal. Meanwhile, criminal sanctions will be given to business actors who violate the guarantee of their property if it does not follow the UUPK.
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