This study had two formulated objectives. First, this study wanted to evaluate the achievements of the digital transformation process in licensing services to start a business in Pekalongan City, Central Java, Indonesia. Second, this study also expected to identify the factors that influenced the achievement of the digital transformation process in licensing services to start a business in Pekalongan City. This study used qualitative approach to answer the problem formulation through a case study. Data and information were analyzed using chronological time series analysis techniques. The informants of this research were selected through the snowball method. The results of data and information analysis showed that Pekalongan City was at the e-government stage. Three reasons that justified that the achievement was not at the digital government stage. First, users or citizens had not voiced demand in the digital transformation process. Second, the transformation of internal work processes had not yet taken place. Third, there had not been a shared database sharing process between related agencies either within the Pekalongan City government environment or with central government agencies. The analysis also showed that five factors that influenced the process of digital transformation in licensing services to start a business in Pekalongan City, those were: strategic factors, digital cultural factors, leadership factors, human resource capacity factors, and the role factor of central government organizations.
This study was to assess marketing mix factors considered in buying strawberries in Sub-District Tawangmangu, District Karanganyar and Reviewing the most influential variables in any marketing mix factors that considered by consumer on strawberies buying decision in Subdistrict Tawangmangu District Karanganyar. This research uses descriptive method with survey techniques. Location research conducted by purposive. The samples in this study using purposive sampling method is also commonly called the judgment sampling. The analysis used factor analysis that generates new factors that are composed of the variables that influence the formation of new factors such. Inside factor analysis there are KMO test, MSA test, test Bartlett's Test of Sphericity, communality test, the value of eigen value and the value of factor loading. The results showed that the promotion, place, price, process, color of strawberies dan product. this six factors that considered by consumer on strawberies buying decision at sub-district Tawangmangu District Karanganyar. 21 variables that used on this thesis are 13 variables that affect the value of new factors, and there are variables that most influence on each factor. That is the variable that has the highest value of factor loading of each factor, the variable is a variable discount, comfort, affordability, strawberry flavors, strawberry colors and cleanness strawberries.
Agribusiness is defined as business in agricultural sector that uses natural potential of Indonesia as the main commodity, hence it is possibly conducted in every region in Indonesia. Each region has its own advantages that represents the area characteristics, progressing into a leading commodity and further as an icon of a region. Wonosobo Regency is one of regions characterized by carica products that can only grow and develop in Dieng Plateau. This study aimed at investigating the market segmentation of carica product. The descriptive method was applied using 96 samples of respondents for data collection through questionnaire. Respondents were collected from two tourism areas in Wonosobo Regency, namely Telaga Warna and Sikunir. The results showed that the respondent’s age and monthly expense variables significantly and positively affected the Carica product purchase in both tourism objects.
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