The SARS Co V19 virus touched India in early 2020 and by March 20 the entire nation was in the process of observing a strict lockdown. The Covid 19 protocol in urban India came with a slew of restrictions on the citizens’ movement and traffic within cities. In May 2020, the lockdown was eased and the App Cab businesses of the Transportation Sector issued instructions to combat the pandemic while yet ferrying urban commuters efficiently, such as the compulsory sanitization of vehicle after each trip and a stringent check on the health records and hygiene levels of their drivers. In this paper, the 22- item multidimensional SERVQUAL instrument was used to generate an initial construct and Exploratory Factor Analysis revealed an underlying construct throwing light n the drivers of user satisfaction with relation to App Cab commute in Indian cities. KEY WORDS: Construct, Covid 19, Pandemic, App Cab, Customer Satisfaction, SERVQUAL
Much of the Indian subcontinent lives in the rural areas and is considered economically marginalized. The Indian government encourages and conducts many upliftment programs for youth from such marginalized sections that empower them to attain profitable employment. However, it is seen that there are challenges faced during the implementation of such programs, which often revolve around the inability of the youth to adapt to the demands of a job, thus depriving them of an opportunity of growth. This paper assesses the necessity of life skills among the rural Indian youth to gain a sustainable livelihood.
KEYWORDS: Life skills, Livelihood, Training, Empowerment, Rural
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