The development of the oral and written skills in the practice of teaching foreign languages in the Russian linguistic higher institution pays the major attention to the construction of monologic and dialogical statements without focusing on the pragmatic factors of communication. When mastering language expressions, students do not always correlate them with the specific communicative tasks in a certain situation of foreign language communication, which is due to the ignorance of the pragmatic component. Meanwhile, the correct correlation and use of linguistic units in the process of foreign language communication (adequate to a given situation and intentions) is extremely important at the first or second (freshman and sophomore) years of higher education, when students primarily master the skills of the correct expression means. However, in teaching foreign languages (e.g., German and English), there is a disregard for such pragmatic factors as: setting and defining intentions, social roles and focusing on the interpersonal relations of communicants, targeted communication; isolation of the communicative competence from the pragmatic issues; insufficient study of the discourse content and structure as the means of teaching foreign languages in conjunction with pragmatic characteristics. The authors propose their own methodology for the development of the communicative-pragmatic competence under the conditions of training the prospective bachelors of linguistics. Research methods include systematic approach, provisions of the interdisciplinary approach, competence-based approach, comparative method, modeling method. The communicative-pragmatic model of teaching foreign languages presented in this article has confirmed its effectiveness for the development of oral and written speech practice among bachelor students of the linguistic university. The introduction of the developed methodology will increase the level of the language proficiency and the degree of formation of the students` communicative-pragmatic competence by motivating and expanding their speech capabilities.
The study aims to identify the corpus of specific linguostylistic means and the genre-compositional originality of the texts of German-language online travel guides. These texts are reference publications aimed at a wide range of readers and they are used primarily by tourists for a more detailed acquaintance with a travel destination. The texts of online travel guides, along with the texts of excursions, audio guides, leaflets, catalogs, brochures, virtual excursions, travel agency websites, belong to the genres of tourism discourse and are characterised by a distinct structural organisation, a variety of speech tactics, verbal and non-verbal codes and perform the informational, advertising, accumulative and regulatory functions. A travel guide is a “calling card” of a cultural and linguistic community, which allows forming certain holistic stereotypical images in the minds of recipients regarding a foreign-language worldview. The paper is novel in that it makes the first attempt to carry out a comprehensive analysis of different-level linguistic means representing the genre-compositional features of modern online travel guides. As a result of the study, it has been proved that the texts of German-language online travel guides have a distinct compositional structure, are characterised by a set of specific linguistic means that implement the general communicative task of tourism discourse, i.e. making an impact on the recipient.
The article is devoted to the analysis of grammatical features of the texts of the modern German-language online press. In this connection, the authors study a complex of morphological and syntactic means used for the most effective impact on the recipient. The analysis shows that news discourse is characterized by the use of: verbal forms of the present and past tense; forms of the genitive case; abstract nouns in the plural form; pronouns bearing a functional-pragmatic load; the predominance of simple sentences over compound ones, which facilitates the rapid perception of information.
The article is devoted to the linguo-stylistic analysis of an advertisement as one of the types of German-language advertising discourse. The main attention is paid to the complex description of the phonostylistic features of the investigated object by the material of modern printed publications of the German press. The described language tools help the author to create an original bright and expressive text of the German advertisement.
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