The article systematises the factors of increasing the competitiveness of agricultural machinery enterprises in the post-crisis conditions of their functioning. Special attention is paid to the study of the phenomenon of competitiveness and its content at the present time. Factors such as improving personnel training, improving the selection of suppliers, components for agricultural machinery and risk management arising in the process of its production are considered in detail. As a criterion for choosing suppliers for agricultural machinery enterprises, commodity price organisational and business factors are accepted. Taking into account these factors, the stages of choosing suppliers of components for machine-building enterprises have been formed. At the same time, expert values of significant criteria were used and suppliers were ranked and the most suitable for the company was selected. Risks were identified with their subsequent assessment, a risk map of the company was compiled, risk management measures were developed and monitoring of their implementation was provided. Special attention is paid to the industry risks associated with the appearance of new agricultural machinery manufacturers on the domestic and foreign markets.
The improved method of evaluating the economic efficiency of projects for agricultural machinery modernization is developed and tested in the study. Traditional approaches are based on the use of investment project analysis methods to determine the economic efficiency of agricultural machinery modernization for the manufacturer. The suggested method includes the application of an integrated approach to evaluate the economic efficiency of equipment upgrade for both the manufacturer and the consumer. Benefits for the consumer are determined based on the specifics of developed technical solutions, which can be aimed at increasing the output of the machine, reducing operating costs, etc. The suggested method is tested using the example of analyzing the economic efficiency of the project for upgrading the pre-start system of the tractor engine with the application of a phase transition heat accumulator. The analysis conducted shows sufficient economic viability of technical solutions for both the manufacturer and the consumer of the tractor and indicates the potential for successful use of the improved method.
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