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Studies of environmental communication have primarily focused on environmental journalism produced in commercial newsrooms. Yet environmental non-governmental organizations have been producing journalism in their publications for more than a century. This study takes a field theory approach to situate this production within the journalistic and non-governmental organization fields. It finds that environmental journalists who write for non-governmental organizations generally follow norms and practices of traditional commercial journalism and that the non-governmental organization field may be borrowing cultural capital from the more powerful journalistic field.