The Croatian political scene is undergoing radical changes. Since the 2016 parliamentary election, the left-wing has gradually lost ground. One of the key roles in the political process is played by the media, which influence the voters and their choices. In this paper we analysed written texts collected during the 2016 election campaign. Among the most prominent Croatian newspapers the left-wing Novi list and the right-wing Večernji list are chosen as the focal publications. We conducted a text linguistic analysis of the political catchword (phrase, slogan) and its role in creating the political opinions of voters. The analysis provided data about the verbal, nonverbal and paraverbal text segments. These phenomena were abstracted as communicational-pragmatic and language-stylistic entities which are necessary for the successful cognitive framing of the political opinions of the public. In order to create and frame political opinions, the text producer uses subtle persuasive messages. Furthermore, at the content-related level of the text structure analysis, the communicative intention of the producer is shown, while the text function analysis shows the most common text indicators used to transmit the desired content and identifies a potential persuasive message “hidden” in the words. As a result, the number of catchwords published in line with each newspaper’s own political orientation is slightly higher than that of the other option, which shows that political neutrality is lacking in the Croatian media.
The authors will give some definitions of the language of special purposes used in multinational business, and they will also describe some characteristics of this language on the morphological level and the level of word-formation. The corpora they are using for this analysis is the corpora found in management reports of German multinational companies. Through this analysis, the authors trace the development of such a language and they observe specific models used in management reports. Results of such an analysis will give facts for further discussions about the future of languages for special purposes in the management of multinational companies.
The aim of this article is to present and analyse text genres of the bilateral commissive type that are mostly used in management communication for attaining objectives of a particular corporation. This paper aims at providing a linguistic analysis of the text. Materials which have been used for the analysis of text genres and text types are based on theoretical principles of text linguistics. The literature and research related to the link between corporate discourse and corporations' ideologies will not be taken into consideration in this paper. This topic will not be considered as important for this research.Text genres are dealt with in this paper as implementations of texts in communication. Their communicative function is the most important classification parameter. The analysis of text genres belonging to bilateral commissive text types that can be found in the corpus, aims at showing that management uses a specific vocabulary, grammatical structures and syntax in the communication by means of bilateral commissives and that text genres which have been analysed according to their micro structural and macro structural features make up a specific communication model that management uses in a given communicational situation.
Purpose -It is amazing that in the age of IT, despite the availability of alternative promotional tools, such as e-brochures and websites, which are easily accessible, hard print travel guides still remain as popular as ever because they can act as a substitute for a product which cannot be physically seen or inspected prior to comsumption. Also, tour operators can hardly standardize their products and services due to many uncontrollable factors (e.g. the weather). To maximize their persuasive power, tourism guides are found to be loaded with hyperbolic language and glamorous images. The question we would like to answer is how far this classical structure and the accompanying communication strategies still meet the requirements of their users. Accordingly, the purpose of this research is to analyze the communication and manipulation strategies of travel guides and consequently to offer some suggestions in order to modernize them and make more effective. Methodology -In our study, the travel guides are subject to a multimodal analysis which includes a qualitative analysis focused on the linguistic resources and communicative strategies adopted to promote Croatia. Text linguistic analysis provides data about the language of the selected texts of travel guides, mostly on its morphology, syntax and lexis which is of great importance for potential tourists to situate a virtual text within a cognitive frame. A quantitative analysis (using Mediatoolkit) focused on the frequency and distribution of words in the texts provided further insight and additional value of the results gained by qualitative research. Finally, a sentiment analysis of the contents and of the general feelings of the selected travel guides texts, using open source tools, was performed. Findings -This research will result in several outputs concerning the qualitative linguistics, quantitative and sentiment analysis of the selected texts (evaluative terms, positive, negative or neutral sentiments). Contribution -The preliminary results of this research will open up opportunities for future research and practical implications of the results gained that could be implemented in the creation of modern travel guides evoking positive sentiments.
The purpose of this paper is to present and analyse text genres offer and authorisation/approval as unilateral text types that are mostly used for communication purposes in tourism and hospitality management. This analysis will show a specific communication model of management. The paper starts with an introduction that leads to argumentation of text within LSP and discusses the text as a tool in management of tourism and hospitality corporations and corporations in general. Further, this paper gives shortly the methodolgy of corpus description and classification of commisives. Unilateral commisives, their function and definition is discussed, and afterwards follows the analysis of text genre offer and authorisation/approval used in corporations and companies. The conclusion gives the main characteristics of unilateral text genres in corporative communication and also gives characteristics of communication models used by management. The corpus for this study includes examples of texts which are used for communication purposes in corporations. Text genres offer and authorisation/approval are characterized as unilateral text subtypes. This paper provides a linguistic analysis of the text and text genres. Every text will be analysed within three levels. Text genres are crucial for gaining success in corporate communication. Depending from the type of corporate ideology and philosophy, text genres offer and authorisation/approval show characteristics on the micro and macro structural level, they show specific vocabulary, grammatical structures and syntax in communication. Communicative function and implementation of communication in written discourse is discussed in this paper. Available sources and references on this topic are based on text linguistics and analysis of general text genres. However, little has been published and no research of text genres used in corporations (as specialized text genres) has been conducted in Croatian so far.
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