The purpose of this study was to examine the effect of brand awareness, brand image, perceived quality, and loyalty to brand equity in the banking sector. The samples in this study were 240 respondents who registered as customers of 40 banking branch offices. The results of statistical tests using SEM-PLS show that there are only brand loyalty and brand awareness that have a significant effect on brand equity in banking sectors. While brand image and perceived quality have no significant effect, there is also no positive significance of brand image as a mediation to the relationship between brand awareness and brand equity. These findings indicate the importance of banking management to continuously increase brand awareness and brand loyalty programs and improve perceived quality and brand image in building brand equity to winning the competition among banking companies.
The purpose of this study is to develop a model that relates directly and indirectly to the performance achievement of Free Trade Zone Development Agency in Indonesia including the construct of strategic planning and the role of innovation as mediation in supporting the relationship of independent variables and dependent variable. The proposed mpdel was tested using SmartPLS ver. 3.0 for data processing. Data was collected from questionnaires completed by 109 samples who were seating as executives/head of department of Free Trade Zone Development Agencies in Indonesia. The four hypotheses tested in this study conclude that the construct of strategic planning has negative effect and not significant to the performance of the agencies, but indirectly has a significant effect on performance if it through innovation as a mediation. Strategic planning directly have significant relation on innovation, and innovation also evidenced to have strong influence in achieving organization performance. This study indicates that the Agency may achieve great performance when they can practically set up a strategic planning and optimize innovation ability within the organization.
In this study, the conceptual framework of brand equity is a combination of antecedents that create differential effects to customer response on customer-based brand equity in the banking and financial industry in Batam. By constructing a conceptual framework of the factors affecting brand equity, company will build a competitive advantage in the banking and financial industry that will increase their long-term sustainability in Batam. The recent trends of banking industry have changed tremendously, and studies of a brand equity in the banking industry at Batam and Indonesia is increasingly becoming considerable to keep pace with this change. In this conceptual paper, we have summarized the literatures on currently prevailing concepts and approaches on brand equity that will allow us to identify the conceptual framework of brand equity including all the factors affecting the customer response namely brand image, brand loyalty, brand awareness, and perceived quality and therefore will facilitate banking and financial firms to enhance their marketing efficiency and effectiveness in Batam.
This study aims to identify purchasing decisions on cosmetics related to using social media marketing services when purchasing cosmetics, so that they can see the quality of products in cosmetics and the brand image of cosmetic products that are known to have a good brand image. So that consumers when making purchasing decisions on cosmetics on social media can find out how the brand image and quality of the cosmetic products are marketed through social media with examples such as marketplaces or e-commerce.The method used in the study uses the SEM (Structural Equation Model) method or in other words is called the structural equation method. This SEM (Structural Equation Model) method is a multivariate statistical modeling technique that is cross-sectional, linear, and general. SEM (Structural Equation Model) method is a combination of two factor analysis and regression analysis. And in analyzing the research data, it is supported by the use of IBM SPSS Statistics 26 and Smart PLS software applications, with a total of 363 respondents obtained from distributing questionnaires through social media. Dalam penelitian ini memiliki tujuan untuk mengindetifikasi keputusan pembelian pada kosmetik yang bekaitan menggunakan layanan pemasaran sosial media saat melakukan pembelian kosmetik, sehigga bisa melihat kualitas produk pada kosmetik dan citra merek yang di miliki produk kosmetik yang telah dikenal dengan memiliki citra merek yang bagus. Sehingga konsumen saat melakukan keputusan pembelian pada kosmetik di sosial media dapat mengetahui bagaimana citra merek dan kualitas produk kosmetik tersebut di pasar kan melalui sosial media dengan contoh seperti marketplace atau ecommerce. Metode yang digunakan dalam penelitian menggunakan metode SEM (Structural Equation Model) atau dengan kata lain disebut dengan metode persamaan structural. Metode SEM (Structural Equation Model) ini merupakan teknik modeling statistic multivariat yang bersifat cross-sectional, linear, dan umum. Metode SEM (Structural Equation Model) kombinasi gabungan dari dua analisis faktor dan analisis regresi. Serta dalam menganalisis data penelitian ini didukung dengan penggunaan aplikasi software IBM SPSS Statistics 26 dan Smart PLS, dengan jumlah responden sebanyak 363 yang didapat dari penyebaran kuesioner melalui sosial media.
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