The connection between massive psychic trauma and the concept of the death instinct is explored using the basic assumptions that the death instinct is unleashed through and is in a sense characteristic of traumatic experience, and that the concept of the death instinct is indispensable to the understanding and treatment of trauma. Characteristics of traumatic experience, such as dissolution of the empathic bond, failure to assimilate experience into psychic representation and structure, a tendency to repeat traumatic experience, and a resistance to remembering and knowing, are considered as trauma-induced death instinct derivatives. An initial focus is on the individual, on how death instinct manifestations can be discerned in the survivors of trauma. Next the intergenerational force of trauma is examined; a clinical vignette illustrates how the death instinct acts on and is passed on to the children of survivors. Finally, the cultural or societal aspects of trauma are considered, with an eye to how death instinct derivatives permeate cultural responses (or failures to respond) to trauma. Because trauma causes a profound destructuring and decathexis, it is concluded that the concept of the death instinct is a clinical and theoretical necessity.
Doomscrolling refers to a unique media habit where social media users persistently attend to negative information in their newsfeeds about crises, disasters, and tragedies. Given the potential prevalence of this practice and its timely but chronic relevance for user experiences, political perceptions, well-being, and other outcomes, this project aimed to develop and validate a self-report measure of doomscrolling. Participant focus groups and an expert panel contributed to the refinement of an item bank, assessed in two survey studies for item structure, reliability, and construct validity. The item bank was tested with survey panelists across the Organisation for Economic Co-operation and Development; OECD (N = 401) to develop a unidimensional, 15-item scale with good reliability. Doomscrolling was less prevalent than anticipated, but variable. Tests of validity with survey panelists (N = 502) indicated that doomscrolling can be considered a distinct concept, and that it was closely related to online vigilance, problematic use of the internet and social media, and fear of missing out (FOMO). Doomscrolling was also linked to passive social media use, habitual media use, anxiety, poor self-control, and several personality traits. Men, younger adults, and the political-engaged were more likely to engage in doomscrolling.
Purpose
The purpose of this study is to understand how perceived micro-celebrity-product image congruency and product type affect native advertising effectiveness on Instagram. Additionally, the study aims to understand how advertising skepticism and persuasion knowledge affect the effectiveness of native advertising featuring micro-celebrity.
Design/methodology/approach
This study was administered online using a 2 (product type: high self-expressive vs low self-expressive) × 2 (micro-celebrity and product congruity: congruent vs incongruent) between-subjects factorial design to test the hypotheses. A total of 186 participants, all Instagram users living in the USA, were recruited using an Amazon Mechanical Turk (MTurk). After screening out 14 respondents who were not Instagram users or did not fully answer the questions, a total sample of 172 valid and complete responses were included for hypotheses testing.
Findings
The results revealed that when native advertising featured highly self-expressive products and micro-celebrities with good product image fit, consumers had a more positive attitude toward the ad and the brand, higher source credibility and higher electronic word-of-mouth intention. In addition, advertising skepticism was found to moderate the effect of micro-celebrity-product fit on source credibility.
Originality/value
This study is the first to examine the effect of micro-celebrity and product congruence on native advertising effectiveness. Moreover, the study provides a better understanding of the advertising skepticism and its influence on source credibility. It discusses why a micro-celebrity’s image is a critical factor in shaping attitudes toward native advertising. This study contributes to both the native adverting and influencer marketing literature.
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