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In southern Africa, many early conservation efforts from the late 1800s and early 1900s either displaced local communities or restricted their access to natural resources. This naturally affected community attitudes towards protected areas and efforts were later made to rectify growing tensions. In the last few decades of the 20th century, these efforts led to conservation and ecotourism models that increasingly included communities in the decision-making and benefit-sharing process in order to garner their support. Although the results of these policies were mixed, it is clear that the future success of conservation and, consequently, ecotourism in many areas will depend on the attitudes and behaviour of communities living in or adjacent to protected areas. Managing and understanding community expectations and attitudes under varying socio-economic circumstances will lead to more efficient, equitable and sustainable community-based conservation and ecotourism models. This study was based on 1400 community interview schedules conducted in Botswana, Malawi, Namibia, South Africa, Zambia and Zimbabwe, allowing for an accurate comparison of attitudes across countries, protected areas and communities. The results highlighted important demographic and socio-economic factors to consider in terms of understanding the attitudes of those living in and around protected areas. Suggestions were put forward for managing community relationships and garnering long-term support for protected areas and ecotourism. Conservation implications: It was observed that, in general, community members living in or adjacent to conservation areas in southern Africa have an understanding and appreciation of the importance of conservation. Formal education was found to positively impact attitudes and human–wildlife conflict negatively impacted attitudes, highlighting important policy focus areas.

Rural African communities are largely characterised by high levels of unemployment and poverty, low skills levels and a heavy reliance on natural resources. Increasing populations, together with the impacts of climate change, are putting pressure on natural resources and the issue of sustainable land use is becoming critically important. Ecotourism is one possible sustainable land use which can also assist with both local socio-economic development and biodiversity conservation. This paper looks at the impact of ecotourism employment on rural household incomes and overall social welfare in six southern African countries. Extensive socio-economic interview schedules were conducted in camps run by Wilderness Safaris in Botswana, Malawi, Namibia, South Africa, Zambia and Zimbabwe. A total of 385 staff interviews were conducted in 16 high-end ecotourism camps, constituting a majority of the staff in these camps. A further 1400 community interviews were conducted in over 30 rural communities associated with these ecotourism camps. Two types of community members are differentiated in this study: those directly employed in a high-end ecotourism operation (staff) and those not employed in the high-end ecotourism operation (non-staff). For every camp, both groups of respondents were from the same community, living either in or around the protected area where the ecotourism operation was situated; allowing for comparisons between the two groups. The results show that rural households are relying heavily on the market economy, largely in the form of ecotourism, for support and highlight ecotourism employment’s important role in local socio-economic development in remote, rural areas. The results also highlight the importance of formal education, livelihood diversification and other formal employment in these areas. Suggestions for increasing the benefits to local communities are put forward.

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