The objective of this research is to show how to design, implement, and establish how and why the Design thinking-based innovative teaching method is more effective. Following an action research method, a design thinking-based innovative pedagogy was introduced among the first-year postgraduate media students to teach a few modules of the course 'Television and Video Production'. An ill-defined story idea for an animated sci-fi television series was presented to student groups, and they were asked to develop upon the idea as well as provide some creative solutions to the problems. The entire activity was carried out in five different stages, such as Empathize, Define, Ideate, Prototype, and Test. At the end of the activity, the effectiveness of design thinking as an innovative method was analyzed. The findings suggest that design thinking was effective in imparting 21st-century skills, such as empathy, critical thinking, problem-solving, collaboration, creativity, and innovation.
Introduction and Aim: Coconut water is reflected as an elixir to the body. It has become a popular beverage among different age groups because of its deliciousness and high nutritional value. The growth, fermentation efficiency, and bioactive content generation by the probiotic bacteria Lactobacillus plantarum and Lactobacillus helveticus in coconut water were evaluated in this study to develop a new non-dairy probiotic beverage. The classification of species was based on its biochemical features, morphology, physiology, as well as its probiotic properties. Materials and Methods: Batch fermentations were conducted for the aseptically collected coconut water for two days at a constant temperature of 37°C with Lactobacillus plantarum and Lactobacillus helveticus. The fermented samples were microbiologically and chemically analysed for checking the presence of bioactive components and the physicochemical properties. Results: After a 48-hour fermentation with Lactobacillus plantarum and Lactobacillus helveticus, tender coconut water showed a significant increase in the bio-actives including cyanocobalamin and riboflavin content. The antibacterial activity shown by the final fermented product indicated its potential for acting against foodborne pathogens. Conclusion: The findings revealed that following fermentation with Lactobacillus helveticus and Lactobacillus plantarum, the species were able to improve the nutritional content of tender coconut water. Between these two Lactobacillus strains, L. plantarum fermented tender coconut water exhibited higher nutritional values compared to the latter.
Introduction and Aim: Glycosaminoglycans are sulphated polysaccharides which shows various biological activities including anti-obesity, anti-inflammation etc., Extracted glycosaminoglycans (e-GAGs) from mackerel fish waste was studied for their potential as an anti-obesity molecule by in-vivo mechanisms. An attempt was made to study their beneficial effects in regulating plasma biomarkers and fatty acids of liver and fecal matter. Materials and Methods: In-vivo studies were conducted on male C57BL/6 mice (20-22g, 6-8 weeks of age). The animal studies had the IAEC (150/2019) clearance from CSIR-CFTRI, Mysuru. Animals were fed with a high fat diet and the e-GAGs treatment was at 0.4 and 0.8% through diet. Plasma analysis was done with commercially available kits; fatty acids were analyzed by gas chromatography as fatty acid methyl esters. Histopathology was carried out with H&E staining. Results: Plasma biomarkers like SGOT, SGPT, ALP, creatinine and LDH were reduced in the treatment groups in dose dependent manner compared to high fat fed groups. SFA in the liver was highest in the high fat fed group (54.25%), ameliorated to 50.25 and 48.35% with the e-GAGs fed at 0.4 and 0.8% through diet respectively. Fecal fatty acid composition showed the higher (p<0.05) elimination of SFA in the treatment groups. Tissue histopathology of spleen, kidney and pancreas showed the highest damage in the high fat fed group and normalized with the e-GAGs treatment. Conclusion: e-GAGs from fish waste could be beneficial in modulating obesity via modulating fatty acid composition and tissue protection from the obesity induced damage and benefit as a potent anti-obesity molecule.
In India, the practice of permission-based SMS advertising is yet to evolve as a marketing practice and mobile users resist SMS advertising in its current format due to unauthorised spamming. Given this context, what factors constitute the acceptance or rejection of SMS advertising is still unclear. So, the study investigated the factors influencing the mobile users' acceptance of the existing system of SMS advertising and permission-based SMS advertising and at the same time analysed the effects of permission marketing approach on SMS advertising acceptance. Hence, a field experiment was conducted in Coimbatore city in Tamil Nadu state of India. The findings reveal that permission marketing approach has significantly impacted the acceptance of SMS advertising. The mobile users significantly differ in their perceptions, attitude, behavioural intention and acceptance/rejection behaviour between the existing system of SMS advertising and permission-based SMS advertising. Credibility, personalisation and informativeness are the key predictors of attitude toward SMS advertising in both the existing and permissionbased SMS advertising contexts.
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