The constantly increasing demand for nutraceuticals is paralleled by a more pronounced request for natural ingredients and health-promoting foods. The multiple functional properties of Rubus ellipticus fits well in this trend. Recent data (49.5 μg/ml) revealed the high content of antioxidant and other phytochemical properties, which can give added value to this fruit on both nutritional and nutraceutical basis. With different essential compounds such as 2-Deoxy-D-ribose, potassium ferricyanide, butylated hydroxyanisole (BHA), butylated hydroxytoluene (BHT), L-ascorbic acid, ellagic acid, quercetin, catechin, 1,1-diphenyl-2- picryl-hydrazyl (DPPH) and nicotinamide adenine dinucleotide (NADH) being present in different parts of plant a thorough research is well awaited into this underrated and underutilised plant. With no due care and agronomic operations needed, R. ellipticus may be used for varied horticultural benefits which may further reduce the surmountable pressure of few fruit crops.
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