This research study focuses on a culture-oriented approach to Color, Material, and Finish (CMF) design for products and its impact on product recognition. The study identifies the CMF elements of a traditional Maharashtrian craft and translates them onto a household product (a bowl). The research investigates the recognition value, viewer's perceptions, and preferences for the new proposed CMF designs of bowls that are inspired by Maharashtrian Khana sarees. A mixed-methods approach is taken combining qualitative and quantitative methods. Study results indicate that a cultural approach to CMF design allows designers to present more recognizable products in the market. CMF designers need to target a specific user group and cultural context to fulfill the user's aesthetic needs and desires.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.