Purpose The purpose of this paper is to determine factors influencing customers’ usage of electronic banking (e-banking) services. Design/methodology/approach A survey was conducted to collect information from bank customers regarding their perceptions about e-banking services and their demographics. Multiple regression analysis is used to test the hypothesised relationships. Findings E-banking usage is found to be high for female, more educated, younger, and middle income customers. Among the 11 perceptual variables studied, only six variables, namely: information, performance, self-interest, service quality, satisfaction, and experience are found to be significantly and positively associated with e-banking usage. Practical implications This study identifies factors which may be focussed on by bankers during the formulation of their operations and marketing strategies to provide the best e-banking experience to their customers, enabling bankers to augment bank profitability through the strategic use of technologies. Originality/value Past studies have seldom examined the combined influence of demographics and other factors on e-banking services usage in the context of developing countries. Most of the earlier studies have considered single service or examined the adoption as only a binary variable.
Digital finance which is facilitated by electronic banking is absolutely paramount for realising the developmental objectives of emerging economies. Success of service innovations in the field of electronic banking depends to a great extent on the perceptions and consumption patterns of the intended users of such services. This paper reports on a study that investigated customers' usage of electronic banking services in a multi-channel context. As e-banking usage is found still low, banks have scope for further propagation of technology and reaping its benefits. With the inclusion of technology, banks should not ignore the importance of employees as manual and electronic banking are found complementary to each other. There is still need to make electronic banking simpler and more secured as these are the major inhibitors of complete reliance on electronic media.
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