Abstract-This paper presents the electronic marketing application for users involved with the food industry in Thailand. The purpose of this research is to study and develop the supply chain management and the Thai food export to global market. Moreover, this project will improve the knowledge entrepreneurship in this industry to export the food products to the world market through the electronic marketing system. This research will be focused in the two provinces of Thailand that are Phrae and Phayao. The sample group of this research includes the food export manufacturers, the raw material suppliers, and the family business trainees. The research methodology exploits the system development process with the cycle of information system development. The process will develop all fundamentals of the system in every part, which are analysis, design, development, installation, performance testing, and user's application training. According to the study, the sample users demand the chain management system to produce and export their products. The reason is that they need a tool to assist all sectors of stakeholders; upstream, midstream and downstream. As the results, the proposed system provides functionality that covers the needs of all stakeholders, which are the raw material suppliers, the customers (franchise and restaurant), and the managers (manufacturing, procurement, inventory, restaurant, and sales). From the system's efficiency evaluation by our sample group, the proposed system has been given a satisfied result of system performance from all users: the food export manufacturers (good: = 3.64), the raw material suppliers (good: = 3.63), and the family business trainees (good: = 3.63).
This paper presents the development of a quality assurance information system based on Six-Sigma principles for schools in northern Thailand. The aim of this research is to solve problems that occurred in a previous system. These included an awkward user interface, support without quality standards, user confusion in the workflow, along with inaccurate and unreliable information system processes. Six-Sigma uses five processes. These are the define, measure, analyze, improvement, and control phases (DMAIC). According to previous studies, measurement of user satisfaction and expectations has three components: standards-based service, system reliability, and processing speed. Technical and non-technical quality measurements indicated that the initial system operated at a 2-sigma level. These measurements confirm that the proposed system provides the improved services over the initial system and that it effectively solved many of its problems. Moreover, it raised the efficiency of the service system based on quality assurance standards for the mission of the schools in the northern region.
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