This study aims at observing the main attributes of bali pigs that prefer as a raw material suckling pig producer.Farmers have to know this thing in order to increase consumer satisfaction and their loyality. The data usedinterview and observation as primary data collected to fifty producers of suckling pig which is located in Bali. Theywere interviewed using questionnaires and analyzed with chi square and multiatribut Fishbein analysis. It showedthat preferences of producers based on attributes of color, gender, body size and body condition significantly differwithin 95% level of interest. Bali pig attributes that preferred by the producer as a raw material of roasted pig isbali pig with balck colour, sex of male, 10 up to 15 kg of body weight and fat body condition. The bali pig attributesconsidered by the producer in making decision to buy from the most consideration to the minimum such as bodysize, body condition, gender, and color. Body condition attribute was considered to be less satisfying for producersindicated with satisfaction score 2.9 from the maximum score of 5. So, it is important that farmers should payattention to these attributes in the future.
Beringkit cattle market is the largest cattle market in Bali which is expected to shorten the market chain so that farmers get higher prices. However, only a small proportion of them (6.45%) sell their cattle directly to this market. This study aims to determine the level of farmers satisfaction in marketing of their cattle in the Beringkit cattle market based on five dimensions of service quality include tangibility, reliability, responsiveness, assurance and empathy. The data used are primary data collected through interviews with 100 farmers who sell their cows directly in Beringkit cattle market. The data were analyzed using the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA) methods. The results of this study indicate that the farmers are in the satisfied category in marketing of cattle in the Beringkit Market with a CSI of 76.52%. Based on the IPA analysis, it can be seen that most of the service attributes in the Beringkit Market already have high performance. However, there are also some service attributes that are very important for farmers, but their service performance is still low. These attributes in- clude; place to put livestock, convenience of parking space, responsiveness to farmer complaints, a sense of security from the dangers of livestock, and service costs. Thus, it can be concluded that the quality of service in the Beringkit Market is already good, but the quality of service is still very important to improve.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.