This study discusses how entrepreneurial creativity process among entrepreneurial processes in high-technology startups. This research aims to contribute to this literature by focusing on two issues that are relatively neglected: (1) the entrepreneurial creativity definition (2) and individual-level relationship under different entrepreneurial process stages. Our research provides the foundation for straightforward but powerful managerial and theoretical guidelines without the possibly misleading oversimplifications and without compromising the richness of the contextual setting.
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