This paper presents a mathematical framework to derive an inventory model for time, reliability, and advertisement dependent demand. This paper considers the demand rate is high initially, and then the demand rate reduces later stage, which reflects the situation related to cash in hand. The uncertain deterioration of the product presents through Uniform, Triangular, and Double Triangular probability distributions. The holding cost of the proposed inventory system is dependent on the reliability of the item to make this study a more realistic one. This proposed inventory system allows the situation of shortage and partially backlogged at a fixed rate. Numerical examples, along with managerial implications and sensitivity analysis of the inventory parameters, discuss to examine the effect of changes on the optimal total inventory cost.
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