Family Business (FB) domain as a field of study remained dormant and unexplored for a long time. While earlier studies focused on public companies without single ownership or family control, the family dimension remained largely invisible. It, thus, restricted the number of studies undertaken in FB management. Of late, with the efforts of scholars and practitioners, the FB domain established itself as a distinct discipline and legitimate field of study (Sharma, Chrisman, & Gersick, 2012). Since last three decades, there is a steady rise in the number of studies which are not restricted to developed economies alone. In recent time, there are a lot of interest among researchers from the emerging economies to engage in the domain of FB and understand it in depth. In the Indian context, the role of FB is significant in contributing to national GDP as well as generating employment opportunities. The journey of many Indian families in their venturing pursuits are unique and dates back to the medieval time. There are distinguished communities who earned a fame for being entrepreneurial. They have created successful businesses which survived centennials. Despite all these, the discussions are limited within journalistic reporting, which are narrowly focused and lacks a holistic purview. Reading through Kavil Ramachandran's recent book The 10 Commandments for Family Business fills a major gap in bringing the contextual dimensions covering Indian FB. In the book, the author makes a noble attempt to synthesize his prowess, both as a scholar and consultant. His involvement with many FBs in India and assist them on issues of governance, professionalization, and strategy reflects throughout the book. The author has conceptualized his experience into 10 commandments for the FBs in India. He begins the book with an introductory title "paradoxes making the family business unique". The title leads the reader to frame diverse set of inquiries revolving around the FB, which the author has addressed systematically in the chapter. He sets a premise for discussion by highlighting the paradoxes through the lens of the life cycle of FB, environmental changes, stakeholder relationship, and market dynamics. Based on the paradoxes, the author draws a contrast between family and business (Exhibit 1.4, p. xxxii). Parallel to the discussion, the author proposes a manifestation of the crisis in FBs in India through five channels such as: dilemma, deviation, differences, disputes, and destruction (p. xxxviii). He includes case scenario of Muruggappa group and an anonymous family enterprise to explain their state of affairs followed by encountering and averting the crisis. The author in subsequent chapters schematically presented the 10 commandments which includes, trust and communication, professionalization, preserve and practice values, ownership challenges, retirement, succession, entrepreneurialism in the FB, strategy and long-term orientation, family philanthropy, and family togetherness. For the ease of the reader, the author followed a lo...