The rise of the Islamic Marketing has attracted the attention of the marketers to bring Islamic perspectives in their marketing actions. There are four major pillars (i.e. Spiritualistic, Ethical, Realistic, and Humanistic), which must be focused while transacting with the Muslim consumers. This chapter synthesizes the literature available in Islamic marketing by contextualizing the need of segmenting the Muslim consumers. The chapter lists the need to segment the Muslim consumers and tries to establish a linkage with the ethical practices in Islam to create a basis for segmentation. The chapter concludes that it would be a massive overgeneralization if Muslims were assumed to be one uniform group. In fact, as noted in the essay, several differences exist within this multicultural community. It is of importance that companies acknowledge these differences, understand the possibility of numerous segments within the Muslim community.
Background: Conduction velocity of the short segment of the median motor nerve, across wrist (transcarpal motor conduction velocity (TCMCV)), has been used to increase diagnostic yield in carpal tunnel syndrome (CTS). However, repeatability of this parameter has not been studied till date. It has not been used as an indicator of response to treatment. Using surface stimulation techniques, it is difficult to localize the sites of stimulation of transcarpal segment of median nerve in palm. As a result, small errors in measurements of TCMCV can be magnified and variability of TCMCV may occur on successive measurements. Despite this possible variation, TCMCV can be a useful tool for assessing response to therapy, if its repeatability is assessed and a cut-off value determined for a significant change in nerve conduction velocity. Purpose: In this study, it was determined whether TCMCV is repeatable. If found to be repeatable, we show a method to determine the cut-off value of the change in this parameter for it to be considered significant. Methods: Difference between values of TCMCV on successive measurements was obtained in hands of 26 controls. Repeatability of this parameter was determined in this control population following criteria of British Standards Institution. In 19 patients of CTS, treated with intracarpal steroid injection, pre-treatment and post-treatment values of TCMCV, and of symptom severity scale (SSS) and functional status scale (FSS), were obtained at 1, 2, and 3 months after treatment. Results: Repeat measurements of TCMCV were made in each hand of all controls. After applying criteria of British Standards Institution, to such recordings, TCMCV was found to be repeatable and the cut-off value for significant change determined. According to this cut-off value, 4 patients of CTS showed improvement in TCMCV, with consistent improvement in SSS and FSS. Change in TCMCV corroborated qualitatively with changes in SSS and FSS. Conclusion: Repeatability of TCMCV can be assessed by criteria of British Standards Institution and a cut-off value determined to use it as an indicator of response to treatment in CTS.
The intention of this chapter was to explore the reasons as to why the poor in Indian cities shun banking services. On the basis of a survey of 25 low-income daily wage earners, it was noted that although there is awareness about banks, strict ID card requirements and corruption are the major explanations of this sociological happening. Further, in this chapter, the authors have tried to document the steps taken by the Serva UP Gramin Bank to address this issue. Finally, based on the results of a research survey and field visits to the Serva UP Gramin Bank, recommendations of encouraging private banks to compete in the rural market and increasing the reach of the bank branches have been enumerated.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.