In 2020, nations around the world quickly became engulfed in a crisis with the announcement that the COVID-19 virus had mushroomed to the point that it had become a pandemic. Subsequent to national government attempts to curtail the spread of the virus, there was an immediate impact on the sport industry. For sporting organizations, there was a cessation of competition and a lockdown for all those in the industry. In the absence of live sport, social media producers have been required to think outside of their normal content avenues to create posts that will engage their followers. Sport agency World in Motion-active in soccer, rugby, golf, boxing, and cricket-is an avid user of social media by way of engaging with clients and sports fans alike. As a result of the COVID-19 crisis, there have been significant changes to the focus of the company's social media output.Ben Read, the organization's social media manager, is responsible for the design and dissemination of information through various platforms, notably, Twitter (8,715 followers) and Instagram (2,251 followers). Read has been employed at World in Motion since May 2019. Prior to this, Read was an account manager at Rockford Components and completed a psychology degree in 2017. From 2014 to 2017, while at university, Ben was also an event manager for the university student union, where he honed his social media skills. This interview provides background to the customary aspects of Read's role, including content creation and connecting with clients and sports fans. The interview then focuses on how Read's approach to social media has changed in light of the global crisis, based principally around the cessation of live sport and the company's wish to provide relevant and useful social media content.Mountifield and Sharpe: What is World in Motion? What is your role? What do you do on a day-to-day basis?Read: We are a global sports management agency operating across football, rugby, golf, boxing, and cricket.